At Esri UK Annual Conference 2014

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Technology Dive
11:00-11:40 Location Analytics
11:50-12:30 3D

2. This document may not, without permission be disclosed to any third party. © Esri UK 2014
Location Analytics
Robin Appleby

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What is LocationAnalytics?
• Location Analytics is the ability to gain business insight
from the location component of business data

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How does it do this?
Integrate
Map
AnalyseGeoEnrich
Share

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Integrate
Combine information from numerous sources
• Data
• Systems
• Departments
• Organisations
Integrate
Map
AnalyseGeoEnrich
Share
ABC XYZ 123
CRM ERPBI
Esri Location Platform

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Map
Use location to combine and understand disparate information
• Leverage the geography within your data
• Visualise complex data easily
• Discover hidden patterns and trends
• Integrate unlinked data
Esri Location Platform
Integrate
Map
AnalyseGeoEnrich
Share

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Analyse
Ask questions about how your information relates
• Understand relationships between data
• Spatially select / analyse data
• Model and predict cause and effect
Esri Location Platform
Stores
Customers
Competitors
Integrate
Map
AnalyseGeoEnrich
Share

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Geographically Enrich
Enhance your data with demographics to understand your market
• Understand local market
• Improve the accuracy of forecast models
• Evaluate new markets
Esri Location Platform
Stores
Customers
Competitors
Low
Medium
High
Market Potential
Integrate
Map
AnalyseGeoEnrich
Share

9. This document may not, without permission be disclosed to any third party. © Esri UK 2014
Share
• Systems
• Departments
• Organisations
• Customers
ABC XYZ 123
CRM ERPBI
Esri Location Platform
Integrate
Map
AnalyseGeoEnrich
Share
Collaborate between departments and organisations

10. This document may not, without permission be disclosed to any third party. © Esri UK 2014This document may not, without permission be disclosed to any third party. © Esri UK 2014
Open API
Mobile
Apps
Enterprise
Systems
Integration
CRM
ERP
BI
Office
Other
Analytics
Content / Maps
Open
Advanced
Spatial
Analysis
Simple
Analysis &
Reporting
Esri Location Platform
How isLocationAnalytics Deployed?
Insights
BAO
COA

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SimpleAnalysis and Reporting
• Esri Insights
• Business Analyst Online
• Community Analyst Online

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Enterprise Systems Integration
Esri Maps for
• Office
• Sharepoint
• Cognos
• Dynamics CRM
• Microstrategy
• SAP Business Objects
• Salesforce*
*Coming soon

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What are the benefits of
LocationAnalytics to existing customers?
• Extend GIS within your organisation
• Deliver capability within existing business systems
• Simple user interface for infrequent users
• Leverage wealth of hosted content
• Get more from your Esri investment

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Software Demonstration

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Any Questions?

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Technology Dive
11:00-11:40 Location Analytics
11:50-12:30 3D

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3D
Caroline Steer