Market Basket Analysis or Affinity Analysis is one of the most common and useful types of data analysis for marketing and retailing. The goal is to determine what products customers purchase together.
5. Use rules to improve your service…
buy
buy
buy
deploy
also ?
“Customers who bought this item also…”
6. Takeaway
Using data for items bought together
We can analyze that and find patterns
To improve service to your customers
Leverage upselling + cross-selling potential
understand > model > deploy
Implement the relevant rules in a model
7. So, if you think you have a basket case
We have the technical knowledge to help you
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[*] and you’ll find out about beer and diapers too