SUMMER INTERNSHIP PROJECT
“UNDERSTANDING THE TYRE RADIALIZATION PROCESS,
OFF THE ROAD & FITMENT SURVEY ON PASSENGER CAR
ABHISHEK MAITYABHISHEK MAITY
PGDM- MARKETINGPGDM- MARKETING
INSTITUTE OF MANAGEMENT & INFORMATION SCIENCEINSTITUTE OF MANAGEMENT & INFORMATION SCIENCE
Radial Pioneer- First Indian company to manufacture
Strong dealer network served by 6 plants in India.
Manufacturer of India’s largest OTR tyre- VEM 045-
Overall 21% market share in passenger car segment
(fitment survey of 200 Passenger cars)
Truck Tyre OTR Passenger Car
VEM AS E3
VEM 045 E4
Jet R Plus
Jet R Miles
Jet Xtra Load
MAJOR COMPETITORS MINOR COMPETITORS
To understand the Tyre Radialization process carried out
by J.K. Tyre Industries ltd.
For the better understanding of the market, a fitment
survey is been carried out on the passenger car segment.
To understand the Concept of Off the Road( OTR tyres)
Findings & Analysis
In overall survey among all the dealers visited 90% dealers deals with Multi brand & 10%
dealers deals with single brand-Exclusive dealer of J.K.Tyre.
Among all the brands most preferred brand in Passenger car segment is MRF with 32%,
followed by Bridgestone with 27% & J.K with 21%. Apollo has 9%, Ceat has 5%.
Michelin , yokohama & Birla has almost negligible presence in these areas in Passenger car
Among all the dealers of all areas, 48% dealers are Not satisfied with J.K. Satisfaction is
too low in PCR market for J.K. satisfied dealers are of 16%, & less satisfied are 36%.
Maintain the assured quality through manufacturing process as well as R&D.
Dealers training to check the tyres whether the problem lies in it, whether it is a
manufacturing defect or get defected due to user handling.
Train the dealers about the technical aspects of wheel alignment process,
balancing as well as how to deal with this type of problems.
The company should provide booklet or leaflets regarding the do’s & don’t.
The company should have to do more promotion about their tyres in mainly
suburban areas like in Hooghly dist, where peoples are unaware about the quality
of J.K tyres.
In Passenger market J.K tyre’s presence is very low compare to MRF &
Brand awareness of J.K.Tyre is very low in Kolkata as well as in the
suburban areas in Passenger car segment.
The OTR(Off the Road) segment’s presence is much low rather than
Problems regarding Claim settlement.