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SUMMER INTERNSHIP PROGRAMME REPORT OF J.K.TYRE INDUSTRIES LTD, KOLKATA.

SUMMER INTERNSHIP PROGRAMME REPORT OF J.K.TYRE INDUSTRIES LTD, KOLKATA.

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J.k.tyre ppt J.k.tyre ppt Presentation Transcript

  • SUMMER INTERNSHIP PROJECT ON “UNDERSTANDING THE TYRE RADIALIZATION PROCESS, OFF THE ROAD & FITMENT SURVEY ON PASSENGER CAR SEGMENT” ABHISHEK MAITYABHISHEK MAITY 12DM01712DM017 PGDM- MARKETINGPGDM- MARKETING INSTITUTE OF MANAGEMENT & INFORMATION SCIENCEINSTITUTE OF MANAGEMENT & INFORMATION SCIENCE
  • Company Brief  Radial Pioneer- First Indian company to manufacture radial tyre.  Strong dealer network served by 6 plants in India.  Manufacturer of India’s largest OTR tyre- VEM 045- 40.00  Overall 21% market share in passenger car segment (fitment survey of 200 Passenger cars)
  • PRODUCT LINE Products Truck Tyre OTR Passenger Car  VEM AS E3  E4 SS  VEM 045 E4  VEM 99E4  Ultima-XP  Tornado  Vectra  Rally  Elanzo  Jet-One  Jet R Plus  Jet R Miles  Jet Xtra Load  Star Lug
  • Competitors MAJOR COMPETITORS MINOR COMPETITORS
  • Objective  To understand the Tyre Radialization process carried out by J.K. Tyre Industries ltd.  For the better understanding of the market, a fitment survey is been carried out on the passenger car segment.  To understand the Concept of Off the Road( OTR tyres)
  • Research Methodology Primary & Secondary data Sample size – 31 Research Approach – Fitment Survey & Analysis Research type – Exploratory Sampling Technique – Convenience Sampling Research Instrument – Questionnaire
  • Radialization Process- Work Flow Model BU-1 BU-2 BU-3 BU-4 BU-5
  • OFF THE ROAD JK Tyre offers deep tread and standard tread tyres for rugged mining, rock excavation and port operations.
  • FITMENT SURVEY OF PASSENGER CAR SEGMENT Total Passenger Car Sample – 200
  • BRAND WISE PRESENCE OF JK TYRE IN THE MARKET
  • Findings & Analysis In overall survey among all the dealers visited 90% dealers deals with Multi brand & 10% dealers deals with single brand-Exclusive dealer of J.K.Tyre. Among all the brands most preferred brand in Passenger car segment is MRF with 32%, followed by Bridgestone with 27% & J.K with 21%. Apollo has 9%, Ceat has 5%. Michelin , yokohama & Birla has almost negligible presence in these areas in Passenger car market.  Among all the dealers of all areas, 48% dealers are Not satisfied with J.K. Satisfaction is too low in PCR market for J.K. satisfied dealers are of 16%, & less satisfied are 36%.
  • SUGGESTIONS  Maintain the assured quality through manufacturing process as well as R&D.  Dealers training to check the tyres whether the problem lies in it, whether it is a manufacturing defect or get defected due to user handling.  Train the dealers about the technical aspects of wheel alignment process, balancing as well as how to deal with this type of problems.  The company should provide booklet or leaflets regarding the do’s & don’t.  The company should have to do more promotion about their tyres in mainly suburban areas like in Hooghly dist, where peoples are unaware about the quality of J.K tyres.
  • CONCLUSION  In Passenger market J.K tyre’s presence is very low compare to MRF & Bridgestone.  Brand awareness of J.K.Tyre is very low in Kolkata as well as in the suburban areas in Passenger car segment.  The OTR(Off the Road) segment’s presence is much low rather than Goodyear, MRF.  Problems regarding Claim settlement.  Margin Problem.