1. 5 most important communication skills in
business, ou Comment communiquer
efficacement en affaires?
ComfyLearning - 2014
Elena Baraboi

2. Clarity
The best product in the world won't sell if you can't clearly and
concisely explain what it is, how it works and why consumers need
to have it, according to the Harvard Business School authors of
"Business Communication." Clarity in your oral presentations, sales
pitches, marketing materials and written correspondence is
paramount in running a successful business. Keep your messaging
simple, straightforward and focused.
chron.com

3. Empathy
Persuading others to patronize your business requires sensitivity on
your part to research, understand and address what is most
important to them, writes Norbert Aubuchon, author of "The
Anatomy of Persuasion: How to Persuade Others To Act on Your
Ideas, Accept Your Proposals, Buy Your Products or Services, Hire
You, Promote You, and More."
An effective communicator not only relates on an interpersonal level
but uses language, graphics and concepts that specifically resonate
with the age, gender, education, ethnicity, occupation and financial
status of her target audience.

4. Enthusiasm
If you don't believe in your own product, service or
entrepreneurial talent, you can't expect anyone else to,
either. A positive, engaged and upbeat attitude is a
communications mindset you can't afford to ignore.
Whether you're meeting new clients, making a speech,
doing a product demonstration, answering the phone or
writing a letter, your target audience can tell if you love
what you're doing. Smile, nod, make eye contact, invite
interaction and maintain a friendly tone.

5. Negotiation
In a perfect world, everyone would agree with your
ideas, be effusive about your products and never
make a single mistake. In the real world, however,
good listening, brainstorming and mediation
skills are critical to resolve internal and external
conflicts, implement new policies and
procedures, negotiate contracts and keep
customers happy.

6. Body Language
How your employees, vendors and customers react to what
you're saying is often based on the nonverbal messages
you're conveying. Tuning them out, folding your arms,
putting your hands on your hips, rolling your eyes, yawning,
drumming your fingers, invading their personal space by
standing too close or turning your back on them while
they're talking are all saying the same thing: "You're not
important to me." If you want to win their respect--and
their business--you must communicate with your entire
body that they have your undivided attention.

7. So, five most important
communication skills in business are…
• Clear and concise explanations
• Persuasion skills
• Positive and upbeat attitude
• Listening, brainstorming and mediation skills
• Appropriate body language

8. Activity 1
Please present your product or service to the class/group.
You have 5 min to prepare and your speech should take
not more than 2 minutes (‘elevator speech’)

9. Activity 2
Work in pairs:
Participant A: You are meeting a potential client. You would like them to
become your actual client, given their resources and power of
investment. Please give a product/service demonstration, trying to
answer all your client’s questions brought to the table and to persuade
them to buy your product/service.
Participant B: You are partially interested in your new business
acquaintance, but have a lot of questions related to their
product/service. Decide upon end of the conversation I you would like
to do business with this company or now. Explain why.

10. Activity 3
Writing a letter

11. Comment communiquer efficacement
en affaires?
La specificité du français consiste en:
• Modèles rigoureux de lettre d’affaires;
• Attention aux anglicismes;
• Diplomatie (attention au choix du
vocabulaire)

12. Activité 1
Lettre d’affaires
Types et exemples de lettre – à discuter

13. Activité 2
Engagez-vous des employés?
Quelles sont les questions les plus usuelles
pendant une entrevue d’embauche?

14. Activité 3
Comment exprimez-vous votre opinion?
Comment exprimer son accord ou son désaccord?
Comment concéder pou éviter de répondre?

15. Je recommande!
Nicole Simard, Le savoir-dire en affaires
www.chron.com
http://www.conflictgateway.com/features/182-5-basic-mediation-skills-
everyone-needs-to-know.html
http://www.helpguide.org/mental/effective_communication_skills.htm
www.mindtools.com