3. THE PAIN
Current cloud BI solutions are one of these
Multi-platform alerts
(emails, texts)
Desktop oriented
dashboard
Too complex Too cluttered
4. THE PAIN
Increasing use of
multiple cloud
services among
SMBs
Need for tools
providing insights
and alerts from
these services
Attempts to fill this
need include complex
dashboards / syncing
tools / email updates
Still no tool which
is realtime, simple
and a one-stop-
shop on mobile
5. MOBILE FEED OF INSIGHTS
AND ALERTS FROM YOUR
CLOUD SERVICES
SOLUTION
8. HOW
Chronological real
time textual feed
Instant authentication
to your apps by 2
clicks
Real-time
Notifications of
alerts and events
No customizing, no
know how: built-in
BI modules
Mobile platform
centric
Small Data: friendly &
actionable insights on
momentary ‘movements’
9. HOW
Generic object characterization of models enabling separation of
bites creation and data source.
Pre-configured BI models according to user characteristics
such as market, role and apps
Proprietary API architecture enabling adding new services
without new code
Central data aggregation for analysis of multiple apps at once
Crowd-sourced optimizations for bites based on user behavior/usage
10. SWOT
Strengths
1. SMB operations experience
2. Built in BI modules:
flexibility of insights and
markets
3. Lean development process,
Weaknesses
1. SMB’s reluctance to pay:
requiring freemium
2. SMB’s lack of brand loyalty:
requiring loyalty programs
3. Operational base in Israel
Opportunities
1. Early entry to user-
friendly mobile analytics
2. Setting high competitive
barriers: Strategic
partnerships with platform
& cloud services
Threats
1. Dashboards: New Relic,
Mixpanel, Kissmetrics
2. Service syncing: Zapier,
IFTTT, CloudWorks
3. Aggregators : Sumall,
Databox
12. BUSINESS
FREEMIUM
Free basic package (limited bites
and apps) + ‘pay-as-you-go’
Premium (unlimited apps and
bites) with a monthly subscription
for 1 or team
+
$20-$50
per mo. per
user
Y1 Income
Y2 Income
Y3 Income
-441,871
641,101
5,492,489
13. TEAM
Gilad Even
Co-founder and CEO:
previously VP Product &
Operations at Tapingo,
Founder & CEO at
Avanim Technologies ltd.,
CTO & Co Founder at
OrderIT ltd. and CTO at
Cibus business meals Ltd.
Igor Azizov
CTO: previously Cloud
OTT System Architect
at Cisco Systems Inc. ,
System Architect and
Senior Software
Developer at CastUP
Ltd.
Eleanor Kalina
Co-founder and VP
Marketing: previously Dir.
of Business Development
at Forex Magnates, VP
Product at Mingler, Co-
Founder at SR
Innovations, COO at
Tamir Fishman RE Fund.
14. EXHIBIT I
Meet target market #1 (initial go-to market for Y1)
5 leading ecommerce platforms: Shopify, Magento, Bigcommerce, Volusion, 3dcart
Active users: approx. 250k
2 Mega platforms: ebay, Amazon
Active users: over 3m (end of 2013)
Ave. expense / mo. on store management: approx. $80
User type: SMB, teams of 1-10, paying for apps which either aggregate updates from
various web apps via dashboard, or email/text notifications
Needs: simple solution for keeping track of web apps – they’re lost
Experience of pain: real time server crash, increase/decrease in uniques, payment
problems, change in regional traffic due to an event, and more.
15. EXHIBIT II
What is Small Data, anyway?!
Small data is data that is small enough size for human comprehension.
The term "big data" is about machines and "small data" is about people.
Small data connects people with timely, meaningful insights
(derived from big data and/or “local” sources), organized and
packaged – often visually – to be accessible, understandable, and
actionable for everyday tasks.
*Wikipedia
