presentation for preferences assembly to outline course content

1. Preferences 2012
MEDIA STUDIES
AT
SPROWSTON COMMUNITY
HIGH SCHOOL

2. There are two different options
GCSE
Or
BTEC MEDIA

3. GCSE is worth 1 x GCSE
Grades A* - G
Is studied for 5 hours a fortnight
It is worth 1 x GCSE
It is suitable for those interested in the subject
or combining creative and academic studies of
the media, its industries and audiences
It is 60% coursework & 40% GCSE

4. What is involved in a GCSE in Media Studies??
Year 10 is spent on producing a range of coursework
projects the best of which get entered for your GCSE –
one must be solo work and one must be group work.
Year 11 prepares you for the exam can involve
completing final practical projects
This rigorous course combines theory with practical work in a fun, challenging
way that makes learning enjoyable.
Is it successful??
Most students meet or exceed their target grades.
WE AVERAGE 75% A*-C or above over the past 4 years.
We enter students at all levels of ability and celebrate
everyone’s success.

5. Project 1:
ADVERTISING
• Study adverts
• Write an essay showing understanding of messages and values
• Plan, design, photograph and produce an original advertising campaign
that uses gender stereotypes to sell a product; YOU are the star of the
campaign

6. What do I need to look at to show I
understand how the values and
messages are communicated
• What is the brand identity associations?
• Is it iconic?
• What morals and values does it represent?
• Does it rely on stereotypes – how?
• What values should we associate with the
product?
• What do we get as well when we buy the
product?
• Have the messages and values changed from
what we normally see for this product?

7. Project 2;
.this is group work
RESEARCH & PLANNING;
•investigate the documentary genre.
•Plan an extract from an original documentary on a subject of your own
choice
Production 1 In an essay explain
•What are the conventions; is wife swap a documentary? What is?? Is
‘TOWIE really a documentary
•How do audiences respond
•Does the BBC make better documentaries than Channel 4????
Production 2; in video format
•to design and make an original documentary for TV
•Ensure that it meets conventions and is under 4 minutes long
Evaluation
•A 700 word individual written evaluation in essay format

8. When is it too shocking??
• Religion • Boy midwives
• Gender • Singl parents
• War • Bad language in
• Poverty music
• Rising costs • Lady GaGa; music
Is shock value cultural? • Knife crime or art??
Are you too young for your • The age to vote
opinion to matter? • Human rights What do you have an
Is radio dead? • Noise pollution opinion to share with
Is it ok to put anything on TV? • Girls playing rugby an audience?

9. Project 3
MUSIC VIDEO
What makes a
modern UK
star?
Who is in?
Who is out?
How to market
a start image

10. What do I need to look at to earn the marks for this
unit?? It is a group project!
Research:
•Compare three music videos
•Identify how the performer is marketed as a star
•Research gender representation
•Research music channels
•Storyboard how a music video is made
Planning:
•Create an idea for a new music star for teenage audiences
•Create their identity
•Plan a new campaign of cd-promo pack, video and TV interview.
Production:
•Work effectively as a group to make one of the three products
•Edits it to a high standard;
Evaluation: these are individual pieces of work
•A 1000 work essay on music promotion and videos
•A 700 word evaluation

11. 60%Coursework 40%Exam
Analyse how advertising uses Watch an extract of an Action &
stereotype & representation to control Adventure Movie and write about
an audience. it.
Create an original campaign Recreate extracts of famous A&A
* movies.
Analyse TV documentaries to explore
narrative and film techniques: then Learn how to write essays in timed
construct a new one conditions.
*
Write about representation of men in Study episodes of
music videos. Then make a music video •Qi,
to challenge the stereotypes
•Miranda,
*
•The Inbetweeners
Experiment with techniques
•8 out of 10 Cats
Learn how to blog, use a video camera,
write a prezi, record sound, write Write about television comedies
scripts, costume, edit… and why they are popular
*

12. BTEC
MEDIA
Is studied for 10 lessons a fortnight
It is worth up to 3 GCSEs so you need to be
hard-working and organised
It is ALL coursework

13. Distinction* = 2-3 x A* grade
Distinction = 2-3 X A grade
Merit = 2-3 x B grade
Pass = 2-3 x C grade

14. There are 4 compulsory units:
Exploring Communication Researching methods
techniques: showing understanding of using:
•Radio •Blogs
•Television •podcasts
•Print •Interviews
•Web / online •Focus groups
•Film •Filming
•Advertising •Reading
•Broadcasting •Listening
•Social networking sites
Understanding different What about jobs in the Creative
audiences and products: Media Sector:
•Who likes what and why? •Who does what?
•How can we tell? •How much does it pay?
•Does it ever change? •How can I get work in that industry?
•What about when you are old? •How fast does it change?
•What about the future? •What is the impact of the internet and
•What does how someone uses the web?
media products tell us about them •What is media 2.0?
•Why does everyone think the BBC •Getting a work placement!
is so good? •What is web 2.0?

15. Then there are optional
units:
•we offer 5 and your best 4
are submitted as
coursework,
•each unit lasts about a
term.

16. Unit 5 Video Production: Music Video
Students will research the music video industry and visit a local studio.
They will then undertake to create an original music video
undertaking:
•pre-production including props,
•lighting,
•costume,
•auditions,
•production including
•camerawork,
•direction,
•sound experiments and
•post-production:
•construction of the final video.
Evaluation will involve working with a focus group and
videoing discussion.

17. Working at a local music studio

18. Finding out about the
music business

19. • Choose a local band or musician
• Research their style and brand identity
• Agree a brief with them
• Produce a music video
• Pitch it to them
• Publicise and exhibit it using social
networking and online music and video sites

21. Unit 8 interactive Media Production: Creating interactive media
products.
This unit will explore interactive media productions; including
•television idents,
•blogging,
•website design,
•pop-ups.
Having critically research and compared examples of interactive media
products you will
plan and produce an interactive website including an
•ident,
•original photographs and images,
•animated gifs and
•a number of linked pages.

24. Unit 10 Animation techniques
We will
•research and experiment with the practical
processes of animation techniques including
•stop-motion,
•Flash animation,
•Rotascoping
•photo-animation.
As part of the course you will work
with a professional animator.

25. You will work on
•design,
•character,
•setting and narrative
and will then focus on
a specific technique
for the production of
an
•original,
•complete animated
short-story,
•with soundtrack

26. Working with Clay-mation techniques

28. rotascoping Using
Animatics
and
storyboards
Working
with Flask
and other
computer
animation
software

29. Unit 19 Writing for the Creative Media
This unit explores the power of the author and will involve
students in becoming journalists and creative scriptwriters
For this unit you will explore different types of writing for the
media including
•Writing reviews of books and plays,
•Writing guides and reviews for films,
•Being a citizen journalist and uploading
articles to internet sites
•Writing original short stories in response to a
theme
•scriptwriting for film, television and radio.

30. Unit 21 Creative Media Production Project
The final unit will provide you with the opportunity to use a
variety of production skills to create a media product of your
own choice.
Responding to a brief you will generate
an initial proposal and develop it from
pre-production through to completion.
It is a chance to combine:
•creative writing,
•animation,
•performance,
•directing,
•web-based skills,
•printing,
•Graphics
•Photography
•marketing
•music…
•the choice is your .

31. Advertising and photography
techniques

32. Photographic techniques

33. Using local
artists for
inspiration
Photographic &
advertising techniques

34. Mass producing printed t-shirts

35. Working in the local
community for ideas
and inspiration

36. “ exploring digital and traditional technologies…
sharing what I do with the world”