Global Findings: 2010 Edelman goodpurpose® Study

3,232 views
3,145 views

Published on

The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted by StrategyOne and consisted of 20 minute interviews in 13 countries among 7,259 adults. Online interviews were conducted in Brazil, Canada, France, Germany, Italy, Japan, Mexico, The Netherlands, UAE, the United Kingdom and the United States. Face-to-face interviews were conducted in China and India. The study is representative of the country population, except in UAE, where it is representative of the online population.

Published in: Business, Economy & Finance
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,232
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
110
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

×