×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Global Findings: 2010 Edelman goodpurpose® Study

by on Apr 23, 2012

  • 2,820 views

The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their ...

The 2010 Edelman goodpurpose® study is the firm’s fourth annual global study that explores consumer attitudes around social Purpose, including their commitment to specific social issues and their expectations of brands and corporations. The survey was conducted by StrategyOne and consisted of 20 minute interviews in 13 countries among 7,259 adults. Online interviews were conducted in Brazil, Canada, France, Germany, Italy, Japan, Mexico, The Netherlands, UAE, the United Kingdom and the United States. Face-to-face interviews were conducted in China and India. The study is representative of the country population, except in UAE, where it is representative of the online population.

Statistics

Views

Total Views
2,820
Views on SlideShare
2,819
Embed Views
1

Actions

Likes
3
Downloads
91
Comments
0

1 Embed 1

http://staging.slideshare.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Global Findings: 2010 Edelman goodpurpose® Study Global Findings: 2010 Edelman goodpurpose® Study Presentation Transcript