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Viral Politics and Parodies: The Impact of Social Media on Politics
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Viral Politics and Parodies: The Impact of Social Media on Politics

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A blog post explaining this presentation can be found at http://edmorrow87.wordpress.com/2013/04/18/84/

A blog post explaining this presentation can be found at http://edmorrow87.wordpress.com/2013/04/18/84/

Published in News & Politics
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Transcript

  • 1. The Impact of Social Media on Politics
  • 2. Americans dothis better…
  • 3. The UK
  • 4. Does it matter?
  • 5. Follower statistics
  • 6. Parody Rates 15% 10% 6% 2%
  • 7. How to respond?Ignore? Censor? Engage? Create?
  • 8. Conclusions Anything you do or create will be regurgitated, amplified and used against you. You can no longer completely engineer brand/image – it is a fluid negotiation with the forces of social media. Style is triumphing over substance – the real political agenda is being lost.