Affect of Design on Sensory Behviour
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‘How does the design factor in mugs affect the taste of beverages; wine, juice and tea?’
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Affect of Design on Sensory Behviour
- 1. FFD 403 Research Project 25 / 12 / 2014
- 2. What inspired us? We were simply having a conversation over coffee.
- 3. Research Question: How does the design factor in mugs affect the taste of beverages; wine, juice and tea?
- 4. Methodology - Experiment - Survey (open ended questions)
- 5. -Made in UK -Whittard Brand -Ceramic -Hand painted -Made in UK -No Brand -Ceramic -Print MUG 1 MUG 2
- 6. Earl Grey Tea Sek Cherry Juice Cumartesi Red Wine
- 14. These are two different branded same type of beverages, which one is more tasty in your opinion? Why would you prefere that?
- 15. MUG1 TEA Preferences (people) Positive Comments Negative Comments 4 Better aroma Softer Softer Burned throat Burned throat *All of the subjects consume tea in daily basis. Bitter Tastes like earl grey (Subject doesn’t like earl grey) Tastes like water 4 2 MUG2 Same
- 16. *Subjects consume cherry juice either once-twice a week or month. MUG1 JUICE Preferences (people) Positive Comments Negative Comments 5 Sweeter Softer Denser Sour Sweeter Sweeter Less sweeter Cooler 3 2 MUG2 Same
- 17. *Most of the subjects consume red wine once or twice a month. MUG1 WINE Preferences (people) Positive Comments Negative Comments 5 Easy to drink Softer Easy to drink Burned throat More mature Less bitter Sweeter Better after taste 3 2 MUG2 Same
- 18. Which mug would you prefere, appearance wise, if we would have said that they were exactly the same beverages in the first place?
- 19. Mug1 Mug2 Doesn’t matter Out of people who prefered Mug1 1p 3p Out of people who prefered Mug2 1p 3p Out of people who prefered Neither 2p Tea Group Mug Preferences 5p 4p 1p
- 20. Mug1 Mug2 Doesn’t matter Out of people who prefered Mug1 3p 2p Out of people who prefered Mug2 1p 2p Out of people who prefered Neither 2p Juice Group Mug Preference 4p 5p 1p
- 21. Mug1 Mug2 Out of people who prefered Mug1 3p 2p Out of people who prefered Mug2 1p 2p Out of people who prefered Neither 1p 1p Wine Group Mug Preference 4p 6p
- 22. Tea Group Mug Preferences 5p 4p 1p Mug1 Mug2 Doesn’t matter Juice Group Mug Preference 4p 5p 1p Wine Group Mug Preference 4p 6p
- 23. Mug1 Mug2 Doesn’t matter Total Mug Preference 2p 12p 16p
- 24. Key Findings * People tend to concentrate on the taste of the beverage rather then the physical appearance of the mug they are using. * The materail and the texture of the mug still affects the experience of the beverages. (Temperature, drinking feel, odour) * More frequently consumed beverages are more negatively criticisized due to higher expectations. *Less frequently consumed beverages are more likely to be critisized positively.
- 25. Ebru Ünsal Nilgün Aslı Tosun Seran Sukan Thanks!