The spirit of Santa also makes for a very good teacher. Santa reminds us to be good and to ask for what we want. The lessons Santa teaches at Christmas are important ones we can carry into the rest of the year. After growing up to believe in Santa Claus, here are some life-long marketing lessons for startups:

1. can learn from
Santa
startups
What
The spirit of Santa also makes
for a very good teacher. Santa
reminds us to be good and to
ask for what we want. The
lessons Santa teaches at
Christmas are important ones
we can carry into the rest of the
year. After growing up to
believe in Santa Claus, here are
some life-long marketing
lessons for startups.

2. building
Network
Santa can’t be everywhere at
the same time. That’s why he
has all those helpers sitting in
malls listening to kids’
wishes. Make sure you build
your network so you can learn
the wishes of your employees
and colleagues.

3. matters
Team effort
Santa has nine reindeer, and
he’s responsible for making
sure the team is in top shape
before that audacious goal can
be achieved. Make sure that
your team is in top shape –
knowledge and skills are in
alignment – before you ask
them to strive toward the goal.

4. you can fly
Believe
Although reindeer really can’t
fly, it’s fun to think they can –
at least once during the year.
We can’t fly either in the
physical sense, but one lesson
we can learn from Santa Claus
is our dreams do not bound us
to the ground. When we let go
and allow hope to guide us, we
can soar as high as we would
like to go.

5. are serious
business
Deadlines
Santa Claus knows very well
that all presents must be made
in time and delivered by
December 25, every year
without fail. Just like that,
entrepreneurs must learn the
value of time management.
Realistic deadlines and goals
really matter.

6. comes with its
benefits
behaviour
Good
Businesses can build their
brands by rewarding “good”
behaviour too! Did a customer
buy more than usual, did a
team member work the extra
mile? Reward them with a
discount or an extra freebie.
Rewarding good behaviour not
only shows your appreciation, it
encourages them to do it again!

7. merry christmas
We wish you a
and a Happy New Year
FOLLOW US ON:
VIRIDIANESPARK VIRIDIANESPARK VIRIDIAN_ESPARK
ENTREPRENEURIAL-SPARK---POWERED-BY-VIRIDIAN
www.espark-viridian.org