The 15 most important rules you need to know about using content marketing for your business in 2015. Each rule is complimented by a content marketing statistic. Enjoy!

1. THE TOP 15
RULES
OF CONTENT
MARKETING
FOR 2015

2. Create engaging headlines.
80% of readers never make it past the headline: Eight out of 10
people will read headlines, but only 2 out of 10 will read the rest.
NUMBER ONE

3. 66% of the most
effective marketers
have a documented
content strategy.
NUMBER TWO
Streamline processes
with online tools.

4. Create content formulas.
Marketers with a documented strategy are more likely to
consider themselves effective.
NUMBER THREE

5. NUMBER FOUR
Year-over-year growth in unique site
traffic is 7.8x higher for business
who use content marketing.
Use evergreen content to
create continuous value.

6. Create content from an
ongoing editorial.
73% of B2B organizations have a person dedicated to
overseeing content marketing strategy
NUMBER FIVE

7. More than 27,000,000
pieces of content are shared
online everyday.
NUMBER SIX
Make sure your content
is easy to share.

8. You need both quality
and quantity.
60% of marketers create at least one
piece of content each week.
NUMBER SEVEN

9. Creating original content
was seen as the biggest
challenge for 69% of
content marketers.
NUMBER EIGHT
Use multiple resources
to inspire your content.

10. Repurpose good content
by using multiple formats.
50% of consumer time online is spent
engaging with custom content.
NUMBER NINE

11. Mobile-optimized content
marketing increased from
15% to 33% during 2014.
NUMBER TEN
Keep content bite-sized
for easy reading.

12. Use marketing data
to inform your decisions.
By 2015, spending on marketing analytics is
expected to increase by more than 60%.
NUMBER ELEVEN

13. 82% of prospects say
content targeted to their
interests is more valuable.
NUMBER TWELVE
Use hyper-segmentation
to target your audience.

14. Increase focus on mobile.
Marketers are forecasted to spend $8.2 billion
on mobile marketing by 2016.
NUMBER THIRTEEN

15. 57% of B2B marketers use
content curation as part of
their content marketing
strategies.
NUMBER FOURTEEN
Tap into the power of
curated content.

16. Put your audience’s
interests first.
90% of consumers find custom content useful, 78%
believe the organizations behind the content are
interested in building good relationships.
NUMBER FIFTEEN

17. Want more free marketing resources?
E L I V 8 G R O U P. C O M / R E S O U R C E S