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Angel Investing: the Inside Scoop
Ted McCluskey, President of Sand Hill Angels

Wednesday, September 7th, 2011
Agenda for Tonight
• Introductions
• The Angel Process
• Panel Discussion




             Tweet @efactorglobal and #efactorsf   2
Introductions
•   Ted McCluskey
•   Mason Ng
•   Rick Lazansky
•   Don Ross




              Tweet @efactorglobal and #efactorsf   3
Ted McCluskey
•   Sand Hill Angels – 5 years, President
•   BS – Chemistry - Stanford
•   MD/PhD – Washington Univ.
•   Cardiology – UCSF, CCF
•   Genentech (8), Scios/JNJ (4)
•   CMO – Aviir, Inc. (Stanford Startup)
              Diagnostic test for Cardiac Disease
•   UCSF QB3 - Incubator program
•   Stanford BioDesign – Medical Device startups
•   Stanford ‘SPARK’ – Medical Therapeutics startups




                          Tweet @efactorglobal and #efactorsf   4
Mason Ng
•   Mason Ng has over 20 years of Internet
    and enterprise software experience. Mr.
    Ng spent over 15 years at Oracle and held
    product management positions in
    middleware, mobile and multimedia
    groups. While in the multimedia group, he
    helped launch some of the world’s first
    video-on-demand systems with British
    Telecom, Bell Atlantic (Verizon) and
    Oracle’s Information Superhighway at
    Disney Epcot Innovention. At Yahoo!, Mr.
    Ng led engineering M&A integration,
    commercial and open source software
    architecture. Mr. Ng has a B.S. in Electrical
    Computer Engineering from University of
    California Davis



                          Tweet @efactorglobal and #efactorsf   5
Rick Lazansky
•   Sand Hill Angels, Board Director
•   Vantage Analysis, Founder
•   Denali Software, Founder
•   Standard MEMS, Founder
•   RedSpark, Founder
•   9 startups as founder, exec

•   Focus: Software (SaaS, consumer, EDA)
    Semi/Electronics

•   Active Angel investor
•   Mentor to many startups, formal and
    informal
•   Entrepreneur, looking for the next
    challenge


                        Tweet @efactorglobal and #efactorsf   6
Don Ross
•   Sand Hill Angels, Board Director
•   HealthTech Capital, Founder/Director
•   Life Science Angels, Member

•   Figure 8 Surgical, Board Director
•   OncoHealth, Board Director


•   Active in Angel/VC syndications
•   Investor and mentor
•   Entrepreneur - Cofounded, built, sold
    life science publishing company




                        Tweet @efactorglobal and #efactorsf   7
Good Angels Add Value
•   The Angel investment process
•   How Angels help the company move forward
•   Journey to exit

•   What investors look for in a company
•   The company pitch
•   Valuations




                        Tweet @efactorglobal and #efactorsf   8
Investment Process
New     deals
Entering Angelsoft

                Screening
                   Call
                            Screening
                             Meeting          Dinner
                                              Meeting


        Angelsoft
                                                                    1-2     deals
                                                                    Due diligence

                                  6-8     deals 2-3 deals

                     20   deals

                                                                    ~6-8       deals
                 ~60      deals per month                               Funded/year
                                  Tweet @efactorglobal and #efactorsf         9
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2

Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      10
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2

Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      11
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2

Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      12
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2

Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      13
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2

Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      14
What we do:
Investor 1                                          Company 1

Investor 2


Investor 3                                          Company 2
                  VC Fund
Investor 4


Investor 5                                          Company 3


Investor 6


              Tweet @efactorglobal and #efactorsf      15
The Company Pitch
• What the company does
   – Why it is great, What is the Unmet need
• How we will make money
• What is our sustainable competitive barrier
• Who we are (The Team)
• Why we need money now
   – How we plan on using the money, Deal Terms
• Exit – Acquisition (most likely) or IPO




                 Tweet @efactorglobal and #efactorsf   16
How Angels help move
        the company forward
• Lead the Priced Round term sheet
• Introductions to other Angel groups &
  VCs
  – Syndication
• Contacts for vendors & customers
• Publicity
• Angels may need to invest more $$$$

                  Tweet @efactorglobal and #efactorsf   17
What investors look for in a
                company
•   Great Idea (with tight patents/IP)
•   Experienced Team
•   Strong “Go-to-Market” Plan
•   Low capital demands
•   Likely additional funding
•   Near-term Exit


                Tweet @efactorglobal and #efactorsf   18
Valuation
• “1M on a 2M pre”
  – Company is currently “worth” $2M
    • “Pre-Money” Valuation
  – Investors put in $1M
  – “Post-Money” Valuation = 1M + 2M =
    $3M
  – Investors own 1M/3M or 33% of company



               Tweet @efactorglobal and #efactorsf   19
Current Trends in Valuation
•   $100K – Idea on a napkin and great team
•   $500K – Patented idea, some feasibility
•   $1M – Great idea, prototype, great team
•   $2M – Idea, team, customers, SALES
•   $5M – Rapidly Growing Sales, Issued Patents
•   $10M – Phase 1-2 Clinical Data

In overheated sectors, this goes out the window.



                  Tweet @efactorglobal and #efactorsf   20
Typical Forms of Financing
• Priced Round
  – Angels give company e.g. $1M for 33% of
    company stock. “1M on a 2M pre”
• Convertible Note (less desirable)
  – Angels loan company $1M today, interest
    accrues at __% annually. Angels also
    receives __% incentive discount.
  – Note “converts” to stock in next priced
    round

              Tweet @efactorglobal and #efactorsf   21
Bay Area Angel Groups
•   Sand Hill Angels          • North Bay Angels
•   Life Science Angels       • Tech Coast Angels
•   Health Tech Capital       • Angel Capital
                                Network
•   Band of Angels
                              • Golden Gate Angels
•   The Angels Forum          • Angel Investor Forum
•   Golden Seed Angels        • Acorn Angels
•   US Angels                 • Silicom Ventures
•   Harvard Angels
•   Keiretsu Forum            • AngelList.com

                 Tweet @efactorglobal and #efactorsf   22
Angelsoft




Tweet @efactorglobal and #efactorsf   23
Angelsoft




Tweet @efactorglobal and #efactorsf   24
Angelsoft




Tweet @efactorglobal and #efactorsf   25
The Angel Process
•   Intro
•   Pitch
•   Diligence
•   Investment
•   Wait…………………………………………
•   (Re-invest)
•   Exit

           Tweet @efactorglobal and #efactorsf   26
How investors negotiate
• Economics
   – Price
   – Employee Option Pool
   – Liquidation Preference
   – Participation, pay-to-play, vesting, anti-dilution
• Control
   – Board composition
   – Protective provisions
   – Drag along, conversion, information rights



                   Tweet @efactorglobal and #efactorsf   27
Summary
•   The Angel Process
•   What investors look for in a company
•   How investors negotiate
•   How Angels help the company move
    forward




               Tweet @efactorglobal and #efactorsf   28
The Sand Hill Angel Process
• Intro
• Angelsoft
   – Pitch Deck, (Video), Business Plan, Financials
• Screening Meeting (6), Dinner Meeting (3)
• Diligence
• Priced Round (vs Convertible Note)
• LLC formation, Syndication with other Angels
• Quarterly updates, Annual 510-K
• Exit


                 Tweet @efactorglobal and #efactorsf   29

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Angel Investing: The Inside Scoop

  • 1. Angel Investing: the Inside Scoop Ted McCluskey, President of Sand Hill Angels Wednesday, September 7th, 2011
  • 2. Agenda for Tonight • Introductions • The Angel Process • Panel Discussion Tweet @efactorglobal and #efactorsf 2
  • 3. Introductions • Ted McCluskey • Mason Ng • Rick Lazansky • Don Ross Tweet @efactorglobal and #efactorsf 3
  • 4. Ted McCluskey • Sand Hill Angels – 5 years, President • BS – Chemistry - Stanford • MD/PhD – Washington Univ. • Cardiology – UCSF, CCF • Genentech (8), Scios/JNJ (4) • CMO – Aviir, Inc. (Stanford Startup) Diagnostic test for Cardiac Disease • UCSF QB3 - Incubator program • Stanford BioDesign – Medical Device startups • Stanford ‘SPARK’ – Medical Therapeutics startups Tweet @efactorglobal and #efactorsf 4
  • 5. Mason Ng • Mason Ng has over 20 years of Internet and enterprise software experience. Mr. Ng spent over 15 years at Oracle and held product management positions in middleware, mobile and multimedia groups. While in the multimedia group, he helped launch some of the world’s first video-on-demand systems with British Telecom, Bell Atlantic (Verizon) and Oracle’s Information Superhighway at Disney Epcot Innovention. At Yahoo!, Mr. Ng led engineering M&A integration, commercial and open source software architecture. Mr. Ng has a B.S. in Electrical Computer Engineering from University of California Davis Tweet @efactorglobal and #efactorsf 5
  • 6. Rick Lazansky • Sand Hill Angels, Board Director • Vantage Analysis, Founder • Denali Software, Founder • Standard MEMS, Founder • RedSpark, Founder • 9 startups as founder, exec • Focus: Software (SaaS, consumer, EDA) Semi/Electronics • Active Angel investor • Mentor to many startups, formal and informal • Entrepreneur, looking for the next challenge Tweet @efactorglobal and #efactorsf 6
  • 7. Don Ross • Sand Hill Angels, Board Director • HealthTech Capital, Founder/Director • Life Science Angels, Member • Figure 8 Surgical, Board Director • OncoHealth, Board Director • Active in Angel/VC syndications • Investor and mentor • Entrepreneur - Cofounded, built, sold life science publishing company Tweet @efactorglobal and #efactorsf 7
  • 8. Good Angels Add Value • The Angel investment process • How Angels help the company move forward • Journey to exit • What investors look for in a company • The company pitch • Valuations Tweet @efactorglobal and #efactorsf 8
  • 9. Investment Process New deals Entering Angelsoft Screening Call Screening Meeting Dinner Meeting Angelsoft 1-2 deals Due diligence 6-8 deals 2-3 deals 20 deals ~6-8 deals ~60 deals per month Funded/year Tweet @efactorglobal and #efactorsf 9
  • 10. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 10
  • 11. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 11
  • 12. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 12
  • 13. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 13
  • 14. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 14
  • 15. What we do: Investor 1 Company 1 Investor 2 Investor 3 Company 2 VC Fund Investor 4 Investor 5 Company 3 Investor 6 Tweet @efactorglobal and #efactorsf 15
  • 16. The Company Pitch • What the company does – Why it is great, What is the Unmet need • How we will make money • What is our sustainable competitive barrier • Who we are (The Team) • Why we need money now – How we plan on using the money, Deal Terms • Exit – Acquisition (most likely) or IPO Tweet @efactorglobal and #efactorsf 16
  • 17. How Angels help move the company forward • Lead the Priced Round term sheet • Introductions to other Angel groups & VCs – Syndication • Contacts for vendors & customers • Publicity • Angels may need to invest more $$$$ Tweet @efactorglobal and #efactorsf 17
  • 18. What investors look for in a company • Great Idea (with tight patents/IP) • Experienced Team • Strong “Go-to-Market” Plan • Low capital demands • Likely additional funding • Near-term Exit Tweet @efactorglobal and #efactorsf 18
  • 19. Valuation • “1M on a 2M pre” – Company is currently “worth” $2M • “Pre-Money” Valuation – Investors put in $1M – “Post-Money” Valuation = 1M + 2M = $3M – Investors own 1M/3M or 33% of company Tweet @efactorglobal and #efactorsf 19
  • 20. Current Trends in Valuation • $100K – Idea on a napkin and great team • $500K – Patented idea, some feasibility • $1M – Great idea, prototype, great team • $2M – Idea, team, customers, SALES • $5M – Rapidly Growing Sales, Issued Patents • $10M – Phase 1-2 Clinical Data In overheated sectors, this goes out the window. Tweet @efactorglobal and #efactorsf 20
  • 21. Typical Forms of Financing • Priced Round – Angels give company e.g. $1M for 33% of company stock. “1M on a 2M pre” • Convertible Note (less desirable) – Angels loan company $1M today, interest accrues at __% annually. Angels also receives __% incentive discount. – Note “converts” to stock in next priced round Tweet @efactorglobal and #efactorsf 21
  • 22. Bay Area Angel Groups • Sand Hill Angels • North Bay Angels • Life Science Angels • Tech Coast Angels • Health Tech Capital • Angel Capital Network • Band of Angels • Golden Gate Angels • The Angels Forum • Angel Investor Forum • Golden Seed Angels • Acorn Angels • US Angels • Silicom Ventures • Harvard Angels • Keiretsu Forum • AngelList.com Tweet @efactorglobal and #efactorsf 22
  • 26. The Angel Process • Intro • Pitch • Diligence • Investment • Wait………………………………………… • (Re-invest) • Exit Tweet @efactorglobal and #efactorsf 26
  • 27. How investors negotiate • Economics – Price – Employee Option Pool – Liquidation Preference – Participation, pay-to-play, vesting, anti-dilution • Control – Board composition – Protective provisions – Drag along, conversion, information rights Tweet @efactorglobal and #efactorsf 27
  • 28. Summary • The Angel Process • What investors look for in a company • How investors negotiate • How Angels help the company move forward Tweet @efactorglobal and #efactorsf 28
  • 29. The Sand Hill Angel Process • Intro • Angelsoft – Pitch Deck, (Video), Business Plan, Financials • Screening Meeting (6), Dinner Meeting (3) • Diligence • Priced Round (vs Convertible Note) • LLC formation, Syndication with other Angels • Quarterly updates, Annual 510-K • Exit Tweet @efactorglobal and #efactorsf 29

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