2. 2
“HIGH” magazine, publicly regconized as one
of the Vietnam’s leading magazine uniquely
designed for men, is entirely edited, published
and distributed by NHK International.
After the period of research and development,
the new version of “HIGH” is planned to
publicly published in April, 2015, raised and
goaled to set the new standard for the market
of men’s magazines/guidebooks and deluxe
consumption of Vietnam.
By the uniqueness of art, exclusively developed
for local and international readers, editors of
the “HIGH” is to inspire, set orientation and
consult its readers about the extravaganza
destinations, fully suited to the style and
budget of each and every digest.
In 2015, the “HIGH” is on bring more and more
values to its readers, contents to be neatly
prepared, images to be carefully selected,
especially for the columns of health, career,
happiness, travel, shopping, consumption,
lifestyle, business, orientation, etc. plus the
digital versions on the website, socila networks
and mobile apps on smartphone, tablets, etc.
The “HIGH” is for the readers and sustainable to
be the top leading men’s magazine in Vietnam.
initials
3. 3
SKETCH
it is to it is to finally depict the Vietnamese men’s
characteristics, career orientation and development,
business, personal life, lifestyle, happiness, sexual
orientation, familyship, etc. and almost the things
regarding to a man’s life.
FOREGROUND
go to drive readers with the travel, auto & car,
high tech, happiness and joys in life, etc.
work to chat with officers, devise the ways to
develop business, wealth management, office life
and the arising issues, etc.
mood to deserve the open talks about issues
of a man, e.g. personal living, sexual habituals &
orientation, sexual life, personal care, health &
beauty, marriage status and enhancements, etc.
a perfect day to preserve a man’s
appearance, health, spirituals, etc. for a happier
life with almost the advised methodlogy of relax,
refresh, obsoletes removals, difficulty facing, etc. for
an entirely realty of a perfect day.
contents
4. 4
We are HIGH, and are here with you in days
of the excitement waiting ahead, as of the
development and successes, the plans to
enhanceandgethigher,alsotheentertainment,
leisure, happiness and happy life, etc.
In the second quarter of this year, we are
pleased to publish the “HIGH” magazine, an
unique publication for active, modern, trendy
and charatierized Vietnamese men. With the
essential and precise information, we are to
serve you best for the sharpener experiment
about lifestyle, job and career, travel, health,
fashion, sports, hitech, culture, etc. on which
you can base to gain more successes and
happiness in your personal unique pathway.
“HIGH”shallbepublishedmonthlyandreaching
you on 20th of each month. With the priorities
to despatch the insights for every and each
reader’s digests, our contributors are to follow
our unique way of designation for utmost
innovative readers.
We commit to develop “HIGH” under the way
not for any personal benefits, personal image
raising and/or any objectives of politicals,
religion, sexual orientation. Besides that, the
“HIGH” magazine is developed independently
and subject not to be belonged, checked,
interfered by any of the unauthorized and/or
inadequate people or organization.
priorities
5. 5
CORNER
style to consult Vietnamese men the appropriate
style for every and each occasion, for them to be
more and more modern, trendy, fashionable, heathy,
sexy, stylish, etc. than ever before.
people to introduce the faces of sucessful
men and/or inspirers around the world, as for the
case study for Vietnamese men to enhance and/or
innovate themselves thereafter.
dating to show men the appropriate tactics for
harmonized dating, including the sexy appreances,
the interesting places, the proper attitude, and how-
to make a dating come to a final success.
high guide to show you the best guidance
to your associated goals, not only in personal life but
also the business and/or the interesting long-term
relationship to be maintained.
HIGH’S MEN
Each man on HIGH is standing for his successes
in life with his goals not only for satisfaction of
personal ambition but also for the significantly
contribution into a better world, especially the
Vietnam community at all aspects.
OUTTAGE
What is your outtage? It is our mention. On HIGH, it
may be a dream about a happy family, a successful
career, a wealth management or just a satisfaction
of what a man does. Quote and we can share, afterall.
contents
6. 6
HIGH is one of Vietnamese magazine for
men. Every month, you can find great feature
stories, successful profiles of business people,
celebrities, athletes, and/or a normal man; pop
culture reviews and sensational photography of
some of male models in our HIGH’s MEN stories.
HIGH is to be launched in Vietnam in 2015 and
set to be available in shelves and bookstores
throughout the country.
HIGH id not just for the information acceleration
of high standards of living, entertainment,
career building, men’s businesses, health, life
indulgement, etc., also the consult and the voice
for almost Vietnamese men even though he is a
straight, gay, bisexual or transgerder. We serve
men and for men who can do and good at sound
contribution to his world.
voice
7. 7
readers
The target readers of “HIGH” are youngsters ,
especially men, whose needs of the approriate
lifestyle are high and who follow the modern
consumption trend, set as office staff and
young entrepreneurs (28%)
The target readers of “HIGH” are managers
come from large companies whose needs of
the approriate lifestyle are high and who follow
the modern consumption trend, set as senior
managers and executive officers (30%).
Thetargetreadersof“HIGH”aremanagerscome
from large companies and gain high income
whose needs of the approriate lifestyle are high
and who follow the modern consumption trend,
set as senior office staff and young CEOs (10%).
The target readers of “HIGH” are families
classified as A-B+ with stable income whose
needs of the approriate lifestyle are high and
who follow the modern consumption trend,
set as senior managers and executive officers
(12%).
The target readers of “HIGH” are companies of
which needs of the approriate lifestyle to be
organized for their staff (5%).
The target readers of “HIGH” are Customers
and/or Partners of NHK INTERNATIONAL.(15%).
8. 8
“HIGH” magazine, publicly regconized as one
of the Vietnam’s leading magazine uniquely
designed for men, is entirely edited, published
and distributed by NHK International.
The new version of “HIGH” magazine is planned
to publicly published in April, 2015, raised and
goaled to set the new standard for the market
of men’s magazines/guidebooks and deluxe
consumption of Vietnam.
The “HIGH” is to be published over the country
at the 20 of every month, though the organical
distribution channels of NHK INTERNATIONAL,
e.g.:NHKFOODS’storesandPOS,NHK’spartner’s
offices, office buildings, higher apartments, spa,
sports clubs, beer clubs, HORECA channels,
travel agent offices, airports, railway terminals,
open tours, etc. and nationwide newsstands.
To get copies of “HIGH”, please contact:
ASTRO STRATEGY I NHK INTERNATIONAL
#18-05, An Hoa Building, Tran Luu Street, An
Phu Ward, District 2, HCM City, Vietnam
Tel.: +84 96 958 1342
Email: andrew@thekey.vn
publishing
9. 9
DOUBLE PAGES
Double page after cover page
1st Double page
2nd Double page
3rd Double page
Double page prior last cover
Normal Double page
SINGLE PAGES
2nd Cover page
3rd Cover page
Last Cover page
Page facing Contents page
Page facing Contributors page
Page facing Editor’s Letter
Before major page
Before minor page
Normal page
Special requested page
OTHER POSITION
1/2 page print-ad
1/4 page print-ad
Print-ad at the page bottom
Logo display
Cover page + Advertorial
OTHER AVERTISING REQUESTS
Please contact us for more support and consult.
* All the prices are excluded 10% of VAT
PRICE (VND)
70.000.000
60.000.000
55.000.000
50.000.000
65.000.000
45.000.000
PRICE (USD)
35.000.000
32.500.000
40.000.000
30.000.000
30.000.000
30.000.000
27.500.000
25.000.000
22.500.000
35.000.000
PRICE (USD)
15.000.000
10.000.000
5.000.000
3.000.000
90.000.000
ratecards*