Over a three month period, Don and his team worked with a new incoming president and examined all aspects of a national food and beverage company - a top-to-bottom assessment of operations at the organization’s head offices and in relation to the franchisees. For more information on what a Trustee can do for you and your company, visit: http://www.djallen.ca

1. Financial Review – CCAA Monitor
COFFEE COFFEE
Coffee Coffee is a national food The company lenders were not Don assisted the company to de-
and beverage franchise operator, happy and appointed Don Allen, velop this plan and get support for
with retail locations across Cana- partner of a national restructuring it from stakeholders and creditors.
da. Long struggling as the second firm, to assess the company’s finan-
most popular coffee retailer, the cial and operational viability. Over Over the next six months, Don and
organization had chosen to keep a three month period, Don and his his team acted as a Monitor under
brand awareness and top-of-mind team worked with a new incoming the CCAA to assist Coffee Coffee’s
associations by way of an aggres- president and examined all aspects new management team to carry out
sive physical expansion campaign of the company - a top-to-bottom the plan of arrangement, helping
- as opposed to the industry’s tradi- assessment of operations at Coffee them deal with suppliers and fran-
tional brand reinforcement media- Coffee’s head offices and in rela- chisees, as the company regained
buying strategy. tion to the franchisees. During that momentum to move forward.
period the team considered and
The company had fallen on tough modelled different restructuring
times. On top of underperforming options.
franchises in various parts of the
country, senior management had
long managed un-checked - the re-
Don and the team met with the key
stakeholders to review the findings D Don Allen Inc.
A & Associates
sult of which was pronounced cash and recommendations and it was
and liquidity challenges and frac- decided that the best course of ac- Toronto · Barrie · Collingwood
tional franchisees, which was af- tion was to file a plan of arrange-
fecting operations at all levels. ment under the Companies’ Credi- 1-888-504-1511
tors Arrangement Act (CCAA) to
attempt to restructure the business. www.djallen.ca