SOCIAL MEDIAAND THE 7 STEPS  OF BUILDING A     NEW MEIDA      STRATEGY
Target the Audience using interuptive techniques to convince. It waslike shouting with a megaphone.Messages were product-f...
Use human engagement and dialogue to drivecustomer preference and loyalty. It’s more like aconversationFocus on meaningful...
The term ‘Social Media’ is backward.‘Social should not describe ‘media’, ‘media’ describes themeans of socialization.Focus...
Worry about the tools last, not first.These tools are constantly changing, so don’t hangyour hat on any particular one.
The elevator pitch is dead. Now you must say it in 140characters or less, and still have room for a URL.
Is it awareness?Sales?Customer loyalty?
Nothing        Single action            AdvocatesAware, no action   Repeated action/enthusiasts   Evangelists
Nothing        Single action            AdvocatesAware, no action   Repeated action/enthusiasts   Evangelists
• Publish  a blog                          Creators    • Publish their own website                                      • ...
The Social Technographic Profile of Online Adults                   18%                 Creators         Critics      Coll...
The Social Technographic Profile of Online Adults                   18%                 Creators         Critics      Coll...
•Bullet•Pointsand•Features•And benefits
Focus on your One Thing and build your initiative around it.
Don’t think. Listen, observe and react authentically.Make your customer the star of the show.
•Web  traffic•Web traffic referrals•Search volume trends•Followers, friends, fans•Social mentions•Share of voice
•Web  traffic•Time spent on site•Bounce rate•Repeat visits•Content acceptance•Followers, friends, fans•Social mentions•Sha...
•Time spent on site•Repeat visits•Content acceptance•Followers, friends, fans•Repeat social mentions•Share of voice•Reccom...
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
7 Steps to Social Media Success
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7 Steps to Social Media Success

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An examination of my 7 guiding principles of social media plans. By following t

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7 Steps to Social Media Success

  1. 1. SOCIAL MEDIAAND THE 7 STEPS OF BUILDING A NEW MEIDA STRATEGY
  2. 2. Target the Audience using interuptive techniques to convince. It waslike shouting with a megaphone.Messages were product-focused with little regard to providing valuebeyond the intrinsic value of the product
  3. 3. Use human engagement and dialogue to drivecustomer preference and loyalty. It’s more like aconversationFocus on meaningful marketing that provides value inthe message itself
  4. 4. The term ‘Social Media’ is backward.‘Social should not describe ‘media’, ‘media’ describes themeans of socialization.Focus on meaningful marketing that provides value in themessage itself.Use huminization and transparency to affect how theproduct is perceived by customers and prospects.
  5. 5. Worry about the tools last, not first.These tools are constantly changing, so don’t hangyour hat on any particular one.
  6. 6. The elevator pitch is dead. Now you must say it in 140characters or less, and still have room for a URL.
  7. 7. Is it awareness?Sales?Customer loyalty?
  8. 8. Nothing Single action AdvocatesAware, no action Repeated action/enthusiasts Evangelists
  9. 9. Nothing Single action AdvocatesAware, no action Repeated action/enthusiasts Evangelists
  10. 10. • Publish a blog Creators • Publish their own website • Upload videos they created • Upload music they create • Post articles they have written • Post ratings/reviews of Creators products and services • Comment on blogs and forums • Contribute and edit Wiki articles Collectors • Use RSS feedsto use social media in • Add tags to webpages and picsbusiness making/ • “Vote” for web sites onlineadoption decisions. Joiners • Maintain a profile on a social networking site • Visit social networking sites • Read blogs • Watch videos from other users Spectators • Listen to podcasts • Read online forums • Read cutomer ratins/reviews • None of the above Inactives
  11. 11. The Social Technographic Profile of Online Adults 18% Creators Critics Collectors 25% Joiners Spectators Inactives 12%2008 25% 48% 25% 21% 37% 19%2009 35% 69% 44% 0 17.5 35 52.5 70
  12. 12. The Social Technographic Profile of Online Adults 18% Creators Critics Collectors 25% Joiners Spectators Inactives 12%2008 25% 48% 25% 21% 37% 19%2009 35% 69% 44% 0 17.5 35 52.5 70
  13. 13. •Bullet•Pointsand•Features•And benefits
  14. 14. Focus on your One Thing and build your initiative around it.
  15. 15. Don’t think. Listen, observe and react authentically.Make your customer the star of the show.
  16. 16. •Web traffic•Web traffic referrals•Search volume trends•Followers, friends, fans•Social mentions•Share of voice
  17. 17. •Web traffic•Time spent on site•Bounce rate•Repeat visits•Content acceptance•Followers, friends, fans•Social mentions•Share of voice•Connectivity with sales funnel
  18. 18. •Time spent on site•Repeat visits•Content acceptance•Followers, friends, fans•Repeat social mentions•Share of voice•Reccomendations and review•Social connectivity among customers•Customer service metrics•Net promoter socre

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