Your SlideShare is downloading. ×
0
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
2012 ecomm kw planning by Mark Lovoritano, SEER Interactive
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2012 ecomm kw planning by Mark Lovoritano, SEER Interactive

876

Published on

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
876
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 2012 E-Comm KW PlanningDate: January 20, 2012Author: Mark Lavoritano @lavoritano
  • 2. Who here has struggled with… 2
  • 3. Prioritizing e-comm initiatives? Getting buy-in from clients?Explaining how SEO drives $$? 3
  • 4. January February March April May June July August September October November December January 4
  • 5. January February March April May June July August September October November December January 5
  • 6. January February March April May June July August September October November December January 6
  • 7. January February March April May June July August September October November December January 7
  • 8. January February March April May June July August September October November December January 8
  • 9. January February March April May June July August September October November December January Rankings are critical during these time periods 9
  • 10. January February March April May June July August September October November December January 10
  • 11. Which KWs drove traffic and conversions during peak, and more importantly – where did they rank?January February March April May June July August September October November December January 11
  • 12. * Data set looking at 11/1/11 – 12/25/11 12
  • 13. * Data set looking at 11/1/11 – 12/25/11 Rank 1 1 1 1 1 3 2 2 1 1 7 3 1 1 15 7 8 1 13
  • 14. * Data set looking at 11/1/11 – 12/25/11 Rank 1 1 1 1 1 3 2 2 1 1 7 3 1 1 15 7 8 1 14
  • 15. Caveats!• CTR NOT guaranteed to be accurate (based on Slingshot SEO study)• Conversion rate will likely go down as ranking improves (example uses an estimate of -30%)• Products and other universal search elements could impact CTR significantly• Trends may shift – need to be aware of industry movement 15
  • 16. http://bit.ly/y2w7Ta 16
  • 17. Questions/Ideas/Improvements?Projection Spreadsheet:http://bit.ly/y2w7TaMy blog posts:http://www.seerinteractive.com/team/marklTwitter:@lavoritano 17

×