Dm arts d1-s2-sherif-barakat-samsung-mobile advertising is the future-pptx

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Dm arts d1-s2-sherif-barakat-samsung-mobile advertising is the future-pptx

  1. 1. Mobile AdvertisingA changing Industry Sherif Barakat Cairo Sept 2012 Digital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 2012
  2. 2. Number of years after invention -80 % Technology No. of Years 1750-1900 Railways 125 Telephones 100 1900-1950 Steel 90 Radio 70 Aviation 60 1950-1995 PCs 45 Internet Use 24 1995-2010 Mobile phones 162 Mobile Advertising, A changing Industry
  3. 3. How would the mobile industry look in 10 years from now?
  4. 4. Mobile Advertisingwill finance thewhole value chain
  5. 5. 2015$50 BILLION
  6. 6. In-App Advertising
  7. 7. 25 Billion Apps in 2011 to 200 billion in 2015
  8. 8. Three facts you need to know about mobile ad networks: No ad network is dominant. No one really knows which ad networks are the biggest. Mobile ad networks are not created alike.
  9. 9. The World is not flat

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