The first in our new '12 in 12' webinar series, '12 Facebook Marketing Hacks for Business Pages' will give attendees the tricks and tools necessary to: ♦ Grow your page 'Likes' ♦ Increase your reach & engagement ♦ Turn your Facebook fans into real life customers As a part of our '12 in 12' series, this webinar will be 12 minutes of highly digestible, impactful information geared specifically for the busy small business owner and/or marketer. These Facebook marketing tips are guaranteed to get your creative juices flowing! Best part: You'll be able to quickly and easily implement them yourself!

1. 12 in 12: Facebook Marketing
Hacks For Increased Reach
and Engagement.
Easy Tips and Tricks To Optimize Your Facebook Page!

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Tip 1. Invite Friends to Like Your Business Page
*Personal contacts are a
great resource for fans
*Every fan counts
@DigitalSherpas
#FBHACKS

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Tip 2. Less Is More
*Posts with 80 characters
or less get 66% more
engagement
*Pair text with a powerful
image
@DigitalSherpas
#FBHACKS

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Tip 3. Include Link in the Beginning of the
“About” Section
*A link at the beginning of your “About” section makes it
instantly visible to anyone who visits your page
@DigitalSherpas
#FBHACKS

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Tip 4. Optimize Your Cover Photo
.
@DigitalSherpas
#FBHACKS

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Tip 5. Schedule Your Social
*Prepare for especially busy days by scheduling your
Facebook updates in advance
@DigitalSherpas
#FBHACKS

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Tip 6. Experiment With Hashtags
*Hashtags can be a great way to raise brand awareness
& join relevant conversations
@DigitalSherpas
#FBHACKS

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Tip 7. Be On Time
*Optimal posting time is
between 1-3pm
* Use Facebook Insights to
determine best posting
time
!
Infographic via KissMetrics
@DigitalSherpas
#FBHACKS

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Tip 8. Fangate Your Content
* Fangate promotions or
contests to earn new fans
* 3rd party apps such as
FaceItPages & Wildfire
@DigitalSherpas
#FBHACKS

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Tip 9. Use Key Words For Engagement
* Posts including action
words prove to gain more
engagement:
• Post
• Comment
•Take
•Submit
•Like
•Tell Us
@DigitalSherpas
#FBHACKS

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Tip 10. Always Include A Full Length URL
* Facebook users often
assume shortened links
are spam
* Brand specific URL
shorteners
@DigitalSherpas
#FBHACKS

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Tip 11. Import Email Contacts Into Business
Page
@DigitalSherpas
#FBHACKS

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Tip 12. 3 Crucial Elements Every Post Needs
1. Short Text Description
2. Non-Shortened URL
3. Manually Uploaded
Photo
@DigitalSherpas
#FBHACKS

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Bonus Tip! Know How Often To Post
* Post 1-2x a day
*3 hours in-between posts
* For more frequent brand
updates, use Twitter
Infographic via KissMetrics
@DigitalSherpas
#FBHACKS

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Thank You For Attending!
A Copy Of This Presentation Will Be Email To You Shortly.
For More Awesome Social Media Marketing Content, Please
Visit www.DigitalSherpa.com
!
Tweet Us Your Questions Or Comments @DigitalSherpas