Building Great Twitter Hashtag Chats
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Building Great Twitter Hashtag Chats

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Building great Twitter chats takes time and consistent effort. It also takes logistics....

Building great Twitter chats takes time and consistent effort. It also takes logistics.

Jeff Kingman, Dir of Social Business (Sales/Operations) at DigitalCoco, and co-founder of Twitter chat #CustServ, provides a brief on building successful chats.

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Building Great Twitter Hashtag Chats Building Great Twitter Hashtag Chats Presentation Transcript

  • Building Great Twitter Hashtag ChatsTuesday, April 3, 2012
  • What is a Twitter Chat? A Twitter chat is much like any other online chat, in which online users gather at a specified time to discuss certain topics or issues. A Twitter chat brings users together from all over world to a platform where they can interact in real time rather than communicate in a delayed manner through traditional social media postings. How Does Someone Participate? To join a Twitter chat, you must know the #hashtag being used. A #hashtag is simply a Twitter function to search for the topic being discussed.Tuesday, April 3, 2012
  • What is a Twitter Chat? Creating a Twitter Chat - Logistics Determine Hashtag Determine Frequency Create SMO Plan Acquire Co-Host Create Supporting Website/Blog Logistics in Creating a Hashtag Register Hashtag on Twubs Register on Twapperkeeper Create Two Month Editorial Calendar Promote Launch!Tuesday, April 3, 2012
  • What is a Twitter Chat? Choosing a Hashtag Keep it short – gives more message room (FAIL) #budweiserbeerstories Vs #budbeer Communicates your branding Communicates your industry Examples #meatcamp Wide-ranging weekly dialogue on raising/producing/distributing meats #custserv Wide-ranging discussion on all aspects of customer service across industriesTuesday, April 3, 2012
  • What is a Twitter Chat? Registering A Hashtag Provides tacit “ownership” Provides additional SEO for your brand Provides “lineage” of the hashtag to your brand www.twubs.com Allows profile development, followers and other features, including auto- hashtagged tweeting Google Doc List of Hashtags URL provided in workshop notes http://swanthinks.wordpress.com/2010/03/02/the-twitter-chat-schedule/Tuesday, April 3, 2012
  • What is a Twitter Chat? Create an Editorial Calender of Topics Try to keep two months of future topics going. You will get requests for the topic, no matter how much you tweet it out. Remind and refer people to a blog page with the calender. Every week, ask for topic suggestions. Co - Hosts Easier with a co-host. Establish roles. View co-hosting role like herding cats.Tuesday, April 3, 2012
  • Co-Host Roles at #CustServ Chat Lead Voice/Cattle Prod Secondary Voice/Logistics Greeter/KnowledgeResource Marsha has a huge social following and Helped launch chat logistically; Greets EVERY participant on start/close wrote a book on customer service. protector of Marsha from trolls. Avid of hour. question asker and provider of humor to Very lively in the chat. chat. Discussion shaper/guide.Tuesday, April 3, 2012
  • What is a Twitter Chat? Create a Supporting Site(s) Blog is more dynamic than a website. Use for introducing staff, date/time of chat and how they can connect. Use to publish recaps. Also support with other networks. Facebook Fanpage LinkedInTuesday, April 3, 2012
  • Supporting Site - Blog ExampleTuesday, April 3, 2012
  • Supporting Site - Transcript ExampleTuesday, April 3, 2012
  • Supporting Site - About Us ExampleTuesday, April 3, 2012
  • Supporting Site - Terms of Community ExampleTuesday, April 3, 2012
  • What is a Twitter Chat? Promote Shamelessly Use Social Networks Write blogpost recaps and share through social media. Include hashtag in traditional media. #CustServ on LinkedInGroup > 750 membersTuesday, April 3, 2012
  • What is a Twitter Chat? Managing the Hour (styles) Question & Answer Format Hosts ask question; allot time period for answer. In a one hour chat allow 5-10 minutes per question. Q1: Are Twitter Chats Effective? Open Forum / Free For All Topic is posted at beginning Hosts ask leading questions, but not in formal manner Promote Easy Chatting Site to Use Tweetchat - auto appends the hashtag Provide Metrics Hashtracking.comTuesday, April 3, 2012
  • What is a Twitter Chat? Considerations Participants operate at different speeds. Some are very tech savvy – able to message instantly. Others are not so – you’ll notice a moderate to lengthy lag on their responses. Make it easy – recommend they participate through Twubs or Tweetchat It’s a lot like herding cats. Be welcoming to all, even griefers. Be patient with peoples different knowledge bases and skill sets. Welcome and thank everyone individually for participating.Tuesday, April 3, 2012
  • What is a Twitter Chat? A Failed Hashtag Chat #bakechat Mission: promote community between pro pastry chefs/bakers and home cooks. Background Mission: develop online reputation of Claire Fountain; writer, pro pastry chef Reasons for #fail Too broad a topic. Too much online competition – food and baking blogs. Not executing every week.Tuesday, April 3, 2012