13 Reasons You're Losing Twitter Followers


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You're losing Twitter followers but you don't know why. Here's 13 possible reasons...
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13 Reasons You're Losing Twitter Followers

  1. 1. 13 Reasons You’re Losing Twitter FollowersSOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | contact@brandwatch.com | +44 (0)1273 234 290
  2. 2. So you have been tweeting and gaineda moderate following….…. And yet, you are losing followers. Why?Here’s 13 possible reasons…© 2013 Brandwatch | www.brandwatch.com 2
  3. 3. 1/ You aren’t tweeting about what yousaid you wouldIf in your bio it says ‘tweets about finance and business’, but your actual tweets are aboutcupcakes and what you ate for breakfast, then don’t be surprised when new followersquickly leave you once they see your tweets in their timeline.© 2013 Brandwatch | www.brandwatch.com 3
  4. 4. 2/ You’re arguing too muchReading other people’s arguments over Twitter is, frankly, tedious. No one wants to engagewith someone who will argue with anyone and everyone just for the sake of it.© 2013 Brandwatch | www.brandwatch.com 4
  5. 5. 3/ You never respondIf you never engage with any of your followers, then they are likely to give up on you. Theymight think you’re not real, or just get fed up of making an effort with you and gettingnothing in return.© 2013 Brandwatch | www.brandwatch.com 5
  6. 6. 4/ You publicise one-on-oneconversations Twitter/ @friendnumber1 .@friendnumber2 oh my god, wasn’t that thing that happened and no one else saw or cares about totally hilarious?If you are a serial abuser of the . before @names when you are having one-on-oneconversations with another tweeter: shame on you.Your conversation is meaningless to the majority of people following you. Leave the .alone.© 2013 Brandwatch | www.brandwatch.com 6
  7. 7. 5/ You don’t tweet, you retweetPeople follow you because they want to hear what you have to say. Only retweeting is lazy.Get your writing cap on.© 2013 Brandwatch | www.brandwatch.com 7
  8. 8. 6/ You are too promotionalIf you’re a business, don’t spam your followers with loads of ‘Buy our new…’ or similarmessages. The odd message is fine, but combine it with interesting content that providessome value to your followers.And if you are an individual, constant tweets about competition entries and promotions arejust as meaningless and annoying.© 2013 Brandwatch | www.brandwatch.com 8
  9. 9. 7/ Your frequency is all wrongIf you’re tweeting too little, when people are having a ‘following’ clear out, they’ll forget whoyou are or why they followed you in the first place, and you’ll quickly be taken off that list.Tweet too often and you just fill your followers’ feeds with your messages, drowning out therest of their followers; probably not what they want.© 2013 Brandwatch | www.brandwatch.com 9
  10. 10. 8/ You change your avatar too muchIf you constantly change your avatar, your followers will find it difficult to recognise youwhen you come up in your feed. They may forget who you are and why they followed you,prompting a click on the ‘unfollow’ button.© 2013 Brandwatch | www.brandwatch.com 10
  11. 11. 9/ You’re just a bit, well, annoyingIf your content is all about how amazing you are for only eating salad every day, or constantphotos of your dog, or your really strong views on something controversial(politics/religion/sexuality etc) then don’t be surprised if some of your followers find yourtweets unfavourable.That doesn’t mean you shouldn’t tweet about those things (we’re all for being yourself andall that), but just be aware that they might mean your audience is, well, more niche.© 2013 Brandwatch | www.brandwatch.com 11
  12. 12. 10/ You’re not in team follow backThis one’s not really your fault. Lots of people will follow others in the hope of a follow back,in order to increase their own stats. If you don’t follow them back, they may just unfollowyou.And if you DO follow back, they might still unfollow you, because they got what they wantedand aren’t really interested in you.Sorry. There’s not much you can do about this other than leave those on the hunt for a, like,totally awesome massive (irrelevant) following to it.© 2013 Brandwatch | www.brandwatch.com 12
  13. 13. 11/ You #use #too #many #hashtagsFilling your tweets with a billion hashtags is just irritating and makes the actual point of yourtweet hard to read. The same goes for including lots of @names.The answer is simple: #stop #using #loads #of #hashtags.© 2013 Brandwatch | www.brandwatch.com 13
  14. 14. 12/ Bad grammar/spellingThere is no excuse for bad grammar or spelling. It’s often laziness, which is not exactlyenticing. If you can’t be bothered to write properly, then why should anyone bother to readyour tweets. Having trouble? Use a spellchecker.© 2013 Brandwatch | www.brandwatch.com 14
  15. 15. 13/ You’re too needyIf you are constantly asking people to retweet/share your stuff or follow you (not just nowand again, we mean all the time) then don’t be surprised if instead of doingthat, your followers ditch you instead.If your content is worth sharing, people will do so, so focus on making your tweets worthyinstead.© 2013 Brandwatch | www.brandwatch.com 15
  16. 16. Find out more/Enjoy this?Want more great content to read?• Check out our blog for free resources about social media, monitoring and beyond• Comments? Suggestions? Feedback? Tweet us: @brandwatch• Or, for more information about Brandwatch, request a demo.© 2013 Brandwatch | www.brandwatch.com 16