% of cinemagoing audience present for ad reel
•Download as PPT, PDF•
0 likes•77 views
The % of cinemagoers present for advertising spots at UK cinemas, research undertaken by Assosia as an audit for DCM Jan-Dec 2009
Recommended
More Related Content
More from Digital Cinema Media (DCM)
More from Digital Cinema Media (DCM) (20)
Recently uploaded
Recently uploaded (20)
% of cinemagoing audience present for ad reel
- 1. Source notes: Assosia audit for DCM Jan-Dec 2009 PRE-REEL Total: 58.4% CINEMA: THE ULTIMATE BRAND EXPERIENCE CINEMAGOERS PRESENT FOR ADVERTISING SPOTS By % of total audience: OPENING CREDIT Total: 63.4% AD REEL Total: 74.0%
- 2. CLOSING CREDIT Total: 84.7% PRESENTATION TITLE FINDINGS BY ADVERTISING SPOT By % of total audience: SILVER SPOT Total: 86.4% GOLD SPOT Total: 100% Source notes: Assosia audit for DCM Jan-Dec 2009
Editor's Notes
- Data Page
- Data Page