1. Principles of Business
Seminar: The role of CSR and
sustainability in your business
Topic Number: 9
2. 2
Overview
Given the growing importance of CSR and sustainability, this
seminar will look to understand the role these elements play
in your business.
You are tasked with evaluating how your business can engage
with each of the 4 perspectives of CSR. Thereafter, you will
determine how you can tailor your business operations to
develop a strategic CSR model.
Given the multitude of ways a business can engage in CSR
you will highlight the different approaches your business can
take from philanthropy to strategic CSR.
Finally, you will develop a set of benchmarks and key success
factors to determine the impact of your CSR activities.
3. 3
Learning outcomes of this seminar
• Determine and describe how your business could engage
with each of the 4 perspectives of CSR
• Critically evaluate your business model and tangibly re-engineer
it to consider how you would implement
strategic CSR
• Be able to explain the differences between philanthropy
and strategic CSR
• Highlight a set of benchmarks and key success factors for
a CSR initiative
4. Agenda for this seminar
How can your business engage with each of the 4 perspectives of
CSR?
Re-engineer your business model to deliver strategic CSR
Explain the differences between philanthropy and strategic CSR
highlighting what route your business would go down
Develop a set of benchmarks and KPIs for your CSR initiative
5. Structure for the session
You will have
15 minutes to
discuss each
question
We will have a
de-brief at the
end of each 15
minutes to hear
your thoughts
on each area
Feel free to ask
questions but
please do not
have separate
conversations
‘we are all in
this together’!
6. Need to raise the CSR Bar
If you look really really
hard at impact and ask
ourselves how many
corporate CSR
programs and initiatives
actually move the
needle in a way that is
noticeable and
measurable… we have
very few examples
where it can be
confidently asserted
9. Consider Corporate Social Value
“Corporate policies and practices that enhance the competitiveness of the
company while simultaneously advancing social and economic conditions in the
community in which the company operates” Michael Porter
Source: Kramer & Porter, 2006
13. Determine where your business is at in each of
the stages
Economic Legal
What does your
business do/offer that
adds value to the
stakeholders it touches?
e.g. sell healthy food
that provides nutrition
to people
What is your companies
legal obligations to your
customers, employees
and stakeholders? E.g.
adherence to treating
customers fairly
principles
Ethical Discretionary
What are the practices
you deploy that are
ethically the right thing
to do but not
mandatory?
e.g. Fairtrade coffee
What activities do you
do for the betterment
of the community
beyond the businesses
own self-interest?
e.g. employee
volunteering
17. Consider how you are going to re-engineer your
current model: 4 stage process
Stage 1: Re-define operating practices and activities
within the value chain
Source: Porters, 1985
27. Democratisation of Philanthropy
View video:
http://www.ted.com/talks/katherine_fulton_you_are_the_future_of_philanthropy
#t-161977
28. Some questions to consider
What is the
purpose of your
business?
What stage of
business are you
at?
Are you in a
position to
consider phil or
SCSR?
Do you have a
roadmap to
integrate these
activities?
29. Develop a set of
benchmarks and KPIs
for your CSR initiative
