Cartona.pptx. Marketing how to present your project very well , discussed a...
Great luxury automotive dm examples
1. Creating automotive
luxury DM experiences
Great examples of bringing your luxury brand to life
through DM
www. dianasherling.com / dianasherling@yahoo.co.uk
2. LEXUS IS ‘HAVE YOU GOT BALLS OF STEEL?’
Invitation to test drive
4. Rolls Royce
Wraith
interactive
brochure/ipad
experience
BMW X5 sent PORSCHE drivers a James Bond like MP3 with an
invitation to an exclusive and preview test drive; 72% take up from
cold prospects
Invitation to a private airfield, where the X5 was unveiled and
their comments caught on camera, their drive filmed and then
captured into a personalised DVD to take home.