2. About Jomar
● Career started in 1986
● Multinational brands
o IBM
o ACNielsen
o Saxo Bank
● Small to Medium Enterprise
o Tisvildeleje Strand Hotel
o Digital Media World Magazine
● Start-up
o Strategic Media Company
3. Jomar on Linkedin
● Early member since 2004
● Set up creative industry groups
o Music Producers Forum - 15,000+ (Top 10)
o TV Production Forum & Film Production Forum
● Direct benefits
o Managing new contacts (Offline/online)
o Valuable content source
o Professional community building tool
o Reputation management tool
● Job listings
4.
5. Linkedin - Important Facts
Considerations for investing your time....
● Launched May 5, 2003
o One of the most mature social networks
● World’s Largest Professional Network
o 300 Million People
o NOT a ‘job seeker’ only environment
● Slogan - Relationships Matter
o Your professional relationship tool
8. Saying what you're good at is
no longer acceptable.
You have to demonstrate it.
Sarah Goodall
Social Business Lead @SAP EMEA.
Tribalimpact.com
9. Using Linkedin
● Use it as a professional tool and your
personal brand, not just for Job Seeking
o Join conversations - Join a professional group
o Consider creating a group
o Give recommendations, don’t wait to be asked
o Ask for recommendations, where deserved (Quality
over Quantity)
● Linkedin Pulse - Use it
o News service - customised for you
o Follow companies of interest
o Follow people/thought leaders
10. Using Linkedin (Continued)
Status Feed
● Post relevant and good quality links, quotes
or your discoveries
● Don’t SPAM, over self-promote, over engage
in affiliate marketing
● Engage in other’s posts, hit the like button!
● If you have a relevant blog, make sure you
post your links
11. Linkedin Profile Checklist
( ) Professional looking photograph
( ) Your ‘Summary’ section
● ‘Prime real estate’ - Regularly update this
( ) ‘Skills and Endorsements’ list
● Populate with at least 40 of 50 skills
12. Linkedin Etiquette
● Write personal and meaningful invitations to
connect
● Do not be afraid to research people of
interest, but be aware that they may see you
viewing their profile
● Connect with new contacts as you meet
them, use the mobile app
● Be a good person
13. Thank you
Connecting with Jomar
Linkedin.com/in/Jomar
Twitter.com/JomarReyes
Jomar@strategicmediacompany.net
Professional Courses
Digital-Media-Workshops.com
