Prototyping and user testing is the best way to create successful products, but many enterprises skip this important step, ultimately leading to overspending and underdelivery. This presentation shares key learnings from working with enterprises attempting to drive innovation around digital product initiatives, the challenges encountered, and how we are using rapid prototyping to overcome.

1. Devbridge Group presents
DEVBRIDGE.COM
Aurimas Adomavicius, Co-Founder, President
Rapid Prototyping v2.0
October, 2016

2. 1. WHAT?
2. HOW?
3. DID IT WORK?

5. Text
Text
Vostok 1
108 minutes
17,500 mph
203 mile altitude

9. Innovation
Timely, skillful, and lean execution of great ideas that
already exist on the front-lines of your business.

10. Innovation
Timely, skillful, and lean execution of great ideas that
already exist on the front-lines of your business.
Speed to market
is critical.
1
Cross-functional
skill set
2
Minimize risk,
fail often
3

12. $472M

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14. $5 Million, One Try

15. failure
rate66%
spent annually on digital products
that do not deliver value$30B
problems found
by users40%
of budgets consumed fixing self
inflicted wounds80%
Forrester Research
Gartner
Dynamic Markets
Limited 2007 Study
Forrester Research

16. Align sponsors and
stakeholders
Test against
market (MVP)
Test product with
customers
Improve idea
of product
1. 2. 3. 4.
Why Prototype?

17. Rapid Prototyping V2.0

21. 1. WHAT?

22. Story
mapping
Roadmap
prioritization
Interactive
Prototype
1st workshop
Goal
setting
Customer
interviews
User
personas
User
Testing
InVision
Prototype
User
Testing
Prototype
Revisions
2nd Workshop
Bail
Bail
Duration: 2 weeks to 3 months
Investment: $20,000 to $150,000
Rapid Prototyping V2.0

23. Prototype Benefits
Benefits should align with timely, skillful, and lean execution of great
ideas that already exist on the front-lines of your business.
Align sponsors and
stakeholders
Test against
market (MVP)
Test product with
customers
Improve idea
of product
1. 2. 3. 4.

24. Increase Validation Speed
years to secure seed funding of
$7.2 million for scaling product3
of a year to create prototype, test,
validate business model?1/3

28. $62M vs. $380M
SpaceX Boing & Lockheed

29. PM
A FE D
UI UX
QA
A Lean Team
Product Manager
Architect
Front-end Engineer
Back-end Developer
Quality Assurance Analyst
User Interface Designer
User Experience Designer
7 FTE’s

30. Engineering
Design Product
Management
Digital
Product

31. PM
A FE D
UI UX
QA
A Lean Team
1. Localized decision making
2. Cross-functional approach
3. Ability to adapt to change
4. Ownership of delivery
5. Lean and effective

32. Story
mapping
Roadmap
prioritization
1st workshop
Goal
setting
Customer
interviews
User
personas
Lean Requirements
1. Define success state
2. Just-in-time requirements
3. Customer-influenced
4. Prioritized based on value
to market

36. A Story
As a farmer, I want to be able to
digitally sign my pending
contracts so that my day in the
field would not be disrupted.
User persona
what and why,not how

37. https://vimeo.com/devjamvideo
David Hussman

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Text
2. HOW?

40. Story
mapping
Roadmap
prioritization
Interactive
Prototype
1st workshop
Goal
setting
Customer
interviews
User
personas
User
Testing
InVision
Prototype
User
Testing
Prototype
Revisions
2nd Workshop
Bail
Bail
Rapid Prototyping V2.0

41. 2 months for a data driven prototype
500 Hours
0.5 month for an Invision prototype
120 Hours
3 months for UT’ed prototype & market testing
1500 Hours
+ validation &
tech. spikes
+ POC testing &
market validation
Concepting &
alignment
Riskhedging

43. How Risky is
Our Failure?

51. 3. DID IT WORK?

53. Testing Process
The overall approach is divided into phases - planning as well as testing
and analysis. We require client participation in three process points: An
initial planning workshop, user recruiting and test facilitation. All of the
points in this process can be scaled to meet the needs that are identified in
the initial workshop.
Workshop
Test
Prep
ReportingAnalysis
@4-6 Weeks
1st workshop Onsite Days
Staff
2 HOURS
1st WORKSHOP
2-3 DAYS USER RECRUITING
Testing
Recruiting
Planning Testing/Analysis
3-5 DAYS
PART TIME TEST SUPPORT
(onsite only)

54. Generative
research
Identifies user needs and is
meant to determine what to
design.
Formative
research
Summative
research
Research Types
1 2 3
Before design During design After design
Informs the design directions
to move forward with. It is
basically meant to determine
how to design.
Validates if a design is successful
and what to do for the next version
of the product.
Research types vary based on product maturity - prior to building, during
design, after release to market.

55. Behavioral analytics are very
useful when sufficient volume of
interactions can be monitored on a
market-deployed MVP.
MVP1 ANALYTICS
@4-6 Weeks
MVP2

57. What’s Next?

61. Design
Lean
req’s
SPRINT 1 SPRINT 2 SPRINT 3
Design for
sprint 2
Design for
sprint 3
Design for
sprint x
Dev. low UI
cost features.
Dev Dev
UT
Rapid
prototype
User
research
UT

62. Align sponsors and
stakeholders
Test against
market (MVP)
Test product with
customers
Improve idea
of product
1. 2. 3. 4.
Fail. Learn. Repeat.

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Thank You.DEVBRIDGE.COM
Aurimas Adomavicius, President