This document provides tips and guidance for user experience (UX) design for the uninitiated. It emphasizes that design is how a product works, not just how it looks. It advises understanding users by doing user research and testing rather than designing for oneself. It also stresses keeping designs simple. Finally, it lists locations the author visited in Asia and provides contact information.

1. UXFor the
Uninitiated

3. Design is not just what it
looks like and feels like.
Design is how it works.
- Steve Jobs

4. 10 Years Ago

6. Understand your users.
The user is not you,
so don't design for yourself.
Stalk people!
Do User Testing or User Research

7. K.I.S.S.Keep It Simple Stupid

9. Empathy

10. China
October 2012

11. Hong Kong
December 2012 – January 2013

12. South NorthKoreaKorea
May 2013

13. Singapore
July 2013

14. Taiwan
July 2013

16. Mica
User Experience Engineer
Sulit.com.ph
www.facebook.com/micael
@Micael