2. Outbound French Travel in 2011
USA = 1.5 M + 12%
Thailand = 509,225 + 10.3%
China = 493,100 - 3.82%
Canada = 459,140 + 5.44%
Dominican Republic = 260,289 + 6.6%
Hong Kong = 233,880 - 2.5%
3. Why Canada Performed Well
Canada continues to be a dream destination for the
French
Arab Revolution
Tsunami & nuclear accident in Japan
Increased air capacity which resulted in very competitive
price offers
CTC Strategy – increased media spend and program
budget resulting in increased focused market activity
4. Future Outlook
Decreased air capacity to Montreal for summer 2012 will
increase air fares
Despite European economic uncertainty, major tour
operator reporting positive results – 17% increase
Niche operators also reporting increases between 5% &
10% – people with purchasing power will continue to
travel to Canada in 2012
5. Trends
French will not sacrifice their vacation despite economic situation
Presidential elections generated uncertainty - more last minute reservations
French consumers will select safe secure destinations – geo politics will
continue to influence vacation destination
USA continues to be the number one choice destination and as product
availability is difficult in Western USA, business is being shifted to Canada
Business travel agencies see an opportunity for leisure travel
Agency networks are developing internet sites which enable the consumer
to purchase online
Emergence of home based travel agents – TWIM Travel
Family vacations are important – combination of nature and culture
6. Tips to Boost French Visitation
Attend IFTM – Top Resa September 18th – 22nd at cost of $4,500
CAD
Provide French language documentation and internet site (list CSP
agents)
Conduct training in France – CSP agents and reservation agents
Partner with CTC for fam trips and press trips
Conduct trade and press events in France
Organize sales calls
Multi-year development commitment
7. MERCI BEAUCOUP
Thank you – any questions?
www.canada.travel/RVC to access the MArkets Updates Sessions
Presentations
