ESSEC Executive Master in Strategy and Management of International Business: a presentation for Entrepreneurship. Mana Training Services will bring technical trainings for the Oil & Gas Industry locally in Africa.

1. Mana
Training Services
ANGELINI-RAMAEKERS, DORSAN, KIST-GASPARD

2. What’s the story?
Local people lack
tech training
The Oil & Gas
Industry in Africa is
rich
O&G needs
qualified techs
Local Gov put
pressure on O&G to
staff locally
Unemployment rate
in Africa is high
however , so
butFor this,
will bring technical trainings
for the Oil & Gas Industry
locally in Africa.
This is why
.
.

3. Validating assumptions
▪ Laurent KIST, ATIS Inspection Services, Nigeria and
Angola
▪ André MENIER, PERENCO, Democratic Republic of the
Congo
▪ Jean-Baptiste Boutmy, SPIE Oil & Gas Services, Abu
Dhabi
▪ Pierre-François SORATO, TECHNIP, Nigeria
▪ Cédric BRUGUIER, SAIPEM, France
▪ Vianney RENARD, TOTAL, Congo and Nigeria
▪ Thierry JADIN, EXXONMOBIL, Chad and Angola
▪ Sophie MARQUES, MPHI Assystem, France
▪ Aline BOLLOTTE, SPIE Oil & Gas Services, France
▪ Didier GAMARDE, FOURE LAGADEC, Qatar
Interviews - rate of answer: 70%

4. Assessing risk
▪ Local Business Practices
▪ Country risk
▪ Establish local presence
▪ Build credibility & trust

5. WHAT VALUE DO
WE DELIVER?
Provide local qualified
people to companies
Securize and improve
companies market share
Contribute to local
economical activity

6. KEY PARTNERS KEY ACTIVITIES
KEY RESOURCES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE
Local employment
centers
Oil & gas companies
Local schools /
universities
Other training
organisations
Government /
administration
Technical trainings to
local people
Trust & sustainability
Staff
Trainers
Marketing
(Training
premises)
Training
material
Sales (courses) Sponsoring
Major Oil & Gas
companies:
• Maintenance
• HSE
• Quality…
Oil & Gas services
companies:
• Inspection
• Welding
• Piping….
Direct sales
Communication :
WoM, local
institutions
Co-building of training
programs
Recycling follow-up of
certified trainings
Oil & Gas training
experts
Oil & Gas
professionals
Local context &
culture agents
Provide local qualified
people to companies
Improve local
employees skills
Reduce training costs
as local services
Improve companies
local image
Securize and improve
companies market
share
Contribute to local
economical activity

7. Testing
assumptions to
define launch
profile
1st country targeted: ANGOLA
#2 oil producer in Africa after Nigeria
Politically more stable
Lead customers will co-create the program
Focus on most critical training needs
Defined w/ customers -> short list of 3 titles in Y1 catalog
Delivered initially at customer premises to minimize cost
Select options & activities to succeed
in Y1
Market leader
French connection
We have good contacts there!

8. Middle East countries…
From one knowledge tree
Rain Foundation
QA/QC
Maintenance
Welding
Inspection
PipingEngineering
HSE
to a forest …
Nigeria
Congo
Cameroon
Gabon
MozambiqueAngola

9. Any questions?