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Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
Cim ambassador
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Cim ambassador

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  • 1. SME AmbassadorsYorkshire Team Objectives
  • 2. SME Ambassadors Yorkshire Team Objectives Why are SMEs important to the UK economy?• represent 97.8% of all UK businesses• provide 58.2% of jobs• create 52.4% of GNP
  • 3. SME Ambassadors Yorkshire Team ObjectivesWhy have SME Ambassadors?• Owners, directors and managers of SMEs often have limited marketing expertise in-house• Owners, directors and managers of SMEs have limited resource and time - Need accessible marketing!• SMEs view marketing as for the large organisation with a dedicated team• Many SMEs are not aware of the CIM• The choice of business support for SMEs is often complex and therefore not always used
  • 4. SME Ambassadors Yorkshire Team Objectives Categories of SME• ‘Micro’ businesses: – Less than 10 employees (including Start-ups) – Less than £1M annual T/O – Often less than three years in business• ‘Small’ businesses: – Between 10–50 employees – Greater than £1M annual T/O – Usually established more than three years• ‘Medium’ or ‘established’ businesses: – Between 50–250 employees – Greater than £10M annual T/O – Established more than five years
  • 5. SME Ambassadors Yorkshire Team Objectives Primary audience• Is the ‘Small business’ – As we believe this sector has the greatest potential for growth, but usually lacks sufficient in-house professional marketing expertise• Secondary audience: – Is the ‘medium’ or ‘established’ business • As they usually have some in-house marketing expertise• Tertiary audience: – Is the ‘micro’ business • As they have access to free or heavily subsidised support, and usually have insufficient resource (financial and/or human) to conduct a professional marketing strategy
  • 6. SME Ambassadors Yorkshire Team Objectives CIM Vision“To be recognised by the Yorkshire SME sector, as the most authoritative source of marketing knowledge, and best marketing practice”
  • 7. SME Ambassadors Yorkshire Team Objectives CIM Objectives• Raise the level of marketing knowledge, skills and expertise in the SME ‘sector’• Deliver marketing training, and support activity, appropriate, affordable and accessible to SMEs• Develop tools and learning processes relevant to the smaller business• Increase SMEs awareness of CIM
  • 8. SME Ambassadors Yorkshire Team Objectives Role of SME Ambassador• Promote SME workshops across region• Attend business fairs supported by CIM promoting: – SME workshops – CIM Training & Development – CIM Membership benefits• Build links with Business ‘support’ organisations – Promote SME workshops• Build links with Business membership organisations – Promote SME workshops
  • 9. SME Ambassadors Yorkshire Team Objectives Core Message of CIM• Present CIM as the most authoritative source of marketing knowledge, and best marketing practice• Help SMEs to recognise marketing is achievable for the small business sector• Marketing support available – SME workshops – CIM chartered diagnostic for their business – CIM training & qualifications for staff – CIM chartered consultants
  • 10. SME Ambassadors Yorkshire Team ObjectivesSME Ambassador for Yorkshire and North East Derek Carpenter FCIM Chartered Marketer Email: d.carpenter846@btinternet.com Mobile: 07796 050539“Using our skills to support business”

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