Sean Bradley's 4Ps

1. Pg. 24 & 25
Sean Bradley’s 4Ps
Sean V. Bradley
Founder & CEO
Dealer Synergy

3. Products (Resources)
• CRM/ILM
• Website
• Call Monitoring Tool
• Inventory Pricing Tool
• Telephones, Cell Phones, Head Sets
• Templates, Scripts, Word Tracks, Objections/Rebuttals
• Hardware
– Computes, iPads, Laptops, etc.
– Video Production Equipment
– Video/Digital Cameras

4. People
• Assessments of current staff
• Profiling, Recruiting, Screening, Interviewing, Hiring
• Job Descriptions
• Pay Plans: Salary, Commissions, Bonuses, Incentives, etc.
• Schedules
• Goal Planning, Projecting, Forecasting
• Training, Training, Training
• Personal Development
• Motivation, Inspiration, Leadership
• Tracking/Accountability
• Coaching, Mentoring
• Support

5. Process
• Outbound/Inbound Phone Call Process
• Outbound/Inbound Email Process
• Follow Up Process
• Engagement Process
• How To PROPERLY Qualify a Prospect & Identify
Wants, Wishes, Expectations
• How To EXCEED Expectations With a Value Package Proposition
***(Why Buy From Us)***
• Objections/Rebuttals
• How To Handle PRICE, Availability, Credit, No Phone #, “Email
ONLY”, Difficult People, etc… How To Handle ALL “What Ifs”
• Reviews/Testimonials
• Tracking, Reporting
• Management Is a Whole Other Power Point

6. Promotions
• How To DOMINATE “Googleopoly”
• Onsite/Offsite SEO
• Video Search Engine Optimization
• Video Pre-Roll
• Social Media & Social Search Engine Optimization
• Reputation Management & Reputation Optimization
• Focus Sites/Micro Sites
• Pay Per Click (SEM)
• Retargeting
• Cross Promotional Marketing
• OEM Leads
• 3rd Party Leads
• Online Classifieds
• EZ Referrals

7. TACTICAL STRATEGY
How to DOMINATE THE COMPETITION

8. Point of
diminishing
return

9. ExpAND Your pma or
start to conquest

11. Why Don’t People Lift Weights?
…Because They Are Heavy!

12. Thank You
Sean V. Bradley
Follow me on Twitter and Facebook
Facebook: http://facebook.com/seanvbradley
Twitter: http://www.twitter.com/seanvbradley