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Bebo

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Dcaron01

This is general research I did on Bebo for my Marketing Strategy class taught by Brian Chang.

TechnologyBusiness
1 of 11
Bebo By Danielle Caron
Masterminds Michael and Xochi (Husband & Wife) •Founded Bebo in 2005 •Acquired by AOL in March 2008 for $850 mil.
Overview “BlogEarly, BlogOften” A social networking service that enables members to stay in touch with friends, discover new interests,and just hang out. “It is about sharing content and connecting with friends.” –Michael Birch
Some Popular Features Applications Skins Mobile Bebo Nation Videos Music
Who is using Bebo?
Geographic Population •46% Bebo users are from UK •Founders •Large source of bands •Nationalistic
SWOT Strengths Weaknesses •No “Jack in the Box” advertising •User friendly website •Content can be overwhelming •Powerful partnerships •Late in the SN industry Opportunities Threats •Removefeature(s) option •Other social networks •Not just musicians & writers •Advertising mal-ware
Bebo Marketing & Tactics •Free •Rich & relative in content •Customize, customize customize
Monetize Advertising Product Placement Themed Marketing Pages
My Predictions 1.Great leaders for a brighter future  1.AOL
Bebo

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Bebo

  • 2. Masterminds Michael and Xochi (Husband & Wife) •Founded Bebo in 2005 •Acquired by AOL in March 2008 for $850 mil.
  • 3. Overview “BlogEarly, BlogOften” A social networking service that enables members to stay in touch with friends, discover new interests,and just hang out. “It is about sharing content and connecting with friends.” –Michael Birch
  • 4. Some Popular Features Applications Skins Mobile Bebo Nation Videos Music
  • 5. Who is using Bebo?
  • 6. Geographic Population •46% Bebo users are from UK •Founders •Large source of bands •Nationalistic
  • 7. SWOT Strengths Weaknesses •No “Jack in the Box” advertising •User friendly website •Content can be overwhelming •Powerful partnerships •Late in the SN industry Opportunities Threats •Removefeature(s) option •Other social networks •Not just musicians & writers •Advertising mal-ware
  • 8. Bebo Marketing & Tactics •Free •Rich & relative in content •Customize, customize customize
  • 10. My Predictions 1.Great leaders for a brighter future  1.AOL