Think we could Kay. Lemme
You know get some know when students blog those to write Yo Dave. IWill do. reckon. S’up? Yup. they’re ready. some of those? things? Director of Marketing Me (Boss) …and so, about daymonths later… Then, one 3 in 2006…
The big idea: • Give
potential students: – Unmediated commentary about BCIT – A glimpse of student life that no brochure or website content can provide – A chance to interact with real students • Then watch the applications roll in!
Some of that We’re looking
Yes, actually. social media I’m notvideo. a to do really And more stuff. The Seriously. Is this a Lots Dave. stuff on the Yo of and so Marketing video. S’up? Uh... Cool. Myface It’llthis year. rock. joke? webarchetype. on. Director of Marketing Me (Not my boss) In the spring of 2008…
I was thinking I’m not
joking. Oh, and I we could So I really I evento do it want have a Ow! My Stop! shoot forlot Like, a three want some Haha! fourDave. it: name for Yo weeks Seriously. Aw,… Uh huh. You’re sides! S’up? crap. video and days on of video. Good one. Webathon! from now. killing me! Hilarious! nights. the site. Director of Marketing Me (Still not my boss) In February of 2009…
Focus on the experience: •
How does our presence on SM sites integrate with our website? • Do we have the technical expertise to create a killer experience? • Are our people ready to engage online and F2F?
The mob is out there.
Talking about you. Show them some love. Via rumikelon Flickr. http://www.flickr.com/photos/rumikel/2931980674/