How To Find And Work With Influencers To Effectively Grow Your Brand
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How To Find And Work With Influencers To Effectively Grow Your Brand
- 1. How To Find And Work With Influencers To Effectively Grow Your Brand By Dave Schneider Co-Founder of Ninja Outreach Email: Dave@ninjaoutreach.com
- 2. Who Am I? <2010: Ashland MA, Math Major 2010 - 2012: Business Analyst 2012 - 2014: Backpacker/Blogger 2014 - ????: NinjaOutreach.com
- 3. What We’re Covering Today ● What is influencer marketing ● How to find influencers ● Ways to partner with influencers ● How to pitch influencers ● Influencer marketing success stories
- 4. ● Knows how to do research ● Looking for recommendations “~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey Age of the Smart Consumer
- 5. Who Do They Trust?
- 6. Influencer Marketing - What and Why? VS. You and your business/blog Bloggers - Journalists - Social Media Experts
- 7. Inbound vs. Outbound Marketing HubSpot
- 16. Partnering W/ Influencers Their Audience You Them No Agreement No Sales Everyone Wins No Profit For Them ● Offer for them to be an affiliate ● Pay them money upfront ● Give them free access/free copy For Their Audience ● Giveaway free copies ● Give them a discount Be Personal!!!
- 18. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 19. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 20. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 21. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 22. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 23. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 24. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
- 25. How To Write A Pitch Do This ● Personalize it ● Be honest about what you’re asking for ● Keep it succinct ● Offer something of value to them and their audience
- 26. Elements Of A Good Pitch Personalized Clear Credible Value
- 27. Let’s Get Actionable! 3 Influencer Marketing Case Studies
- 28. Success Story #1: Groove “Nearly a month before we launched the blog, we began building a list of influencers who we wanted to build relationships with. Then, we began engaging with them. Later, once they knew we existed and saw us as contributors, we sent them a small ask” Alex Founder of Groove
- 29. Success Story #2: Buffer “Solely through guest blogging we've acquired around 100,000 users within the first 9 months of running Buffer. It's been something that was very gradual though. Within the space of around 9 months, I wrote around 150 guest posts.” Leo Widrich Buffer
- 30. Success Story #3: NinjaOutreach
- 31. As a result, our brand is getting more recognition through features on top publications in our niche “I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys LOL) so I'd love to be apart of help you grow!” - Ariel Rule
- 32. Email: Dave@ninjaoutreach.com Websites: Ninjaoutreach.com and SelfMadeBusinessman.com Twitter: @NinjaOutreach Skype: David.Schneider8 LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6 Questions? Contact Information