2. Video is Effective, because it:
Appeals to our Emotions
Both Technical and Artistic
Appeals to all types of learners (visual,
auditory, and kinesthetic)
Both Passive and Active (watch and
engage)
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3. The Purpose of Video
The Purpose of a Video's Content leads to the
Desired Result (purchase, lead, inquiry)
because
Video leads to Emotional Reaction, which
leads to Action, which yields the Desired
Result
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6. Emotions Created by Video
Enjoyment
Humor, fun, escape, entertainment,
and more
Old Spice “I’m on a horse”
Disney commercials Disney World,
Cruises
“World’s Smartest Man” - Dos Equis
“Flo” from Progressive
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7. Emotions Created by Video
Helpful
Useful, educational, problem-solving, etc.
Home Depot
Menards
Lowes
The Smithsonian Channel
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8. Emotions Created by Video
In The Know
First to know, on the inside, in the know, etc.
Angie’s List
Hollywood shorts (Entertainment Tonight)
“What You Need To Know” Emergencies
E-Trade
60 Minutes
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9. Emotions Created by Video
Surprise
Shock value, unexpected, unique perspective
Anything Honey Boo Boo
Lottery Drawings
Anything Lady Gaga
Memorable Sporting Events
Some Comedy
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10. Emotions Created by Video
Fear
Warning, investigative, being prepared, etc.
The Weather Channel
Personal Finance Clips – Suzy Orman
Scope commercials
Allstate’s Mayhem spots
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11. Emotions Created by Video
Trust
Safety, reliability, honesty, integrity, etc.
We’re the … you can trust
FedEx – when it positively….
Banks
Doctors
Michelin Tires
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12. Emotions Created by Video
Understanding
Belonging, empathy, crusade, etc.
Harley Davidson - product or brand
Green Bay Packers – sports teams
Patriotic/Patriotism/Nationalism
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13. Emotions Created by Video
Conflict
Debate, discussion, point/counterpoint, etc.
Politics
NRA
ALCU
PETA
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15. Psychological Reasons: Face
A face that is speaking grabs our
attention because that is how we are
programmed.
Scrolling text does not capture our
interest, but a speaking face does.
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16. Psychological Reasons: Voice
Hearing a voice that is speaking to us
keeps our attention. It also serves as a
way to deliver a message, with emotion,
that transforms plain text into audio
content.
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17. Psychological Reasons: Emotions
Posting a message in a video also brings along
the added advantage of spreading the
excitement.
We can exhibit body language and emotion
through video that we may miss when reading
text.
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18. Psychological Reasons: Movement
Movement on the screen keeps us
engaged.
By keeping our attention, it allows the
viewer to receive the emotion in the
message, stimulating the viewers and
help them to stay excited.
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19. Ideas for your Business Video
USP Unique Selling Proposition
Features or Key points Spotlighted
History (how you got to where you are)
Show a process, demystify (factory tour)
Your Uniqueness (What makes you stand
out?)
Core Value or Values
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20. More Ideas for your Business Video
Product Demos
Customer Submitted Video
Hints or Tips (Kinks and Hacks)
Showcase of your Customer’s successes
Frequently Asked Questions
Testimonials
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21. If you need my help
If you need some help planning your first
video, I am happy to consult over the phone.
I can also do a one on one webinar type
session that can help you start.
DavidKocol.com 414-265-
22. Please call or e-mail with any
questions.
dkocol@usa.net
www.DavidKocol.com
414-265-6783
DavidKocol.com 414-265-
23. This presentation can be found at:
www.slideshare.net/DavidKocol/
and
www.DavidKocol.com/downloads
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