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Video For Business<br />

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Reasons Businesses Need Video’s<br />1. Grab people’s attention instantly<br /> 2. Tell your story in less time<br /> 3. Bring your ideas to life<br /> 4. Make your site stickier<br /> 5. Create Buzz and go viral<br /> 6 Bring your website into the 21st Century<br />(Brightcove 2011)<br />

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Why video?<br />Turns a static website into a dynamic, interactive destination<br />Gives your website a personal face<br />Engages your market audience with your brand<br />Google LOVES video – 53% more likely to receive an organic 1st page ranking (Forrester Research)<br />

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More Reasons<br />Visuals are far better in explaining or presenting information and products than plain text or still pictures and graphics.<br />Video is more likely to be shared<br />More signups to Optin lists <br />Grabs people’s attention instantly <br />Tells your business story in less time <br />Makes your site stickier <br />Will It Blend – sold 5 x more<br />

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Way more reasons…<br />Most business see a 25% boost just using video<br />Zappo’s saw a 50% increase in sales just using video<br />45% higher click through rate using video in an email<br />Up to a 400% increase in customer/client sales when used regularly<br />There are over 400 tweets per minute containing a Youtube link!<br />Over 150 years of video are watched on Facebook every day!<br />100% increases in number of profile or page visitors, increases social media clicks by 30%<br />Increases site visits by 55% <br />(Borell & Assoc, research, 2010)<br />

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Borell & Associate forecast<br />“Online video spending is forecast to account for more than 1/3rd of online advertising in 5 years” (2010)<br />

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Will it Blend?<br />http://www.youtube.com/watch?v=lAl28d6tbko<br />NetConnect by Matt Haskins<br />http://www.youtube.com/watch?v=U9JwQ4VQcpI<br />

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Stats<br />On average over 400 tweets per minute containing a Youtube link<br />Over 150 years worth of YouTube videos are watched every day<br />Increases website visitors by 55%<br />Increases purchasing by 24%<br />

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Facts<br />Average attention span is measured in seconds you MUST capture their attention immediately!<br />Video is seen as a warm and welcoming invitation or the firm handshake of a trusted business person.<br />

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Your Videos MUSt…<br />Zing – dynamic, fast paced and energetic delivery<br />Have a Soundtrack (voice or music)– suited to your theme<br />Have a Call to Action – encourage an action which is easy and delivers value for them and on your goals and objectives for the video.<br />Be Emotive – take them on a journey – from here to there (The Heroes Quest) <br />

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Telling stories – the heroes quest<br />Start with where they are <br />Tell them about your quest and challenge<br />Tell them what you learned along the way<br />Show them how you can help them get to where you are because of what you have learned along the way<br />

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Types of Business video<br />Slide Show with music<br />Slide Show with voice over<br />“How to” screen capture (My vids)<br />First person to video <br />Interview style<br />Live Event – (Enlightened Goddesses)<br />

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Ideas for business videos<br />“Behind the scenes” of what goes into making a product or service<br />Interview your best customer asking them about THEIR success (not yours)<br />Interview your best employees who are passionate about your business offerings<br />Record screencasts “How To” or other <br />Create educational content that helps people better use your products/services; or that provides information in your niche<br />

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How and where?<br />On your site<br />Video newsletter<br />Video email<br />On social media<br />On your blog<br />Upload to Youtube<br />Video Training<br />

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Cost of Making your video<br />Education - $400 - $4,000 for a short course<br />Video Editing Software - $50 - $3000<br />Camera - $120 - $lots!<br />Time<br />Confidence<br />Or hire professional<br />

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What does it take to create professional video?<br />1 Day of shooting with a professional crew can cost easily upwards of $100,000 by the time the video is edited and produced…<br />Shooting, retakes, bloopers, travel, lighting, audio, nerves… time<br />Editing – lots of time<br />Putting it together, special effects, sound track editing, addition of Intro and Outro, links, etc..<br />Presentation<br />

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Netconnect special<br />Video4Biz Editing Workshop<br />Oct 25th<br />$297.00<br />Special Discount for <br />NetConnect<br />Use Code: buddy1<br />$50 off<br />$247.00<br />