This document provides statistics and information about Twitter usage in Korea. It summarizes that the average Korean Twitter user has 69 followers and that the top 20% of users generate over 95% of all tweets. It also notes that mobile usage of Twitter, especially through iPhone applications, has been increasing over time while usage through the main Twitter website has been decreasing.
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Everything! about Twitter in Korea
1. Everything You Wanted to Know about
Twitter in Korea
Daumsoft
๋ค์์ํํธ
2F Seokgwang Bldg., 168-21, Samseong-dong, Gangnam-gu, Seoul, 135-090, Korea
tel +82 2 565 0531 fax +82 2 5650532
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft. Jan. 2011
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
2. Contents Inside Twitter
Twitter Statistics
โข Average Number of Followers
โข Number of Tweets
โข Active Twitters
โข Active Twitters - Percent of Users Tweeting by Month
โข Number of Tweets by Active Users
โข Growth of Twitterโs Message
โข Twitter Applications
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
2 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
3. Inside Twitter Twitter Statistics
Average Number of Followers 10๋ช ์ด์์ Followers 29%
Number of Followers Twitters %
over 500,000 1 0.0001%
100,000 ~ 499,999 41 0.0021%
over 500,000 , 0%
50,000 ~ 99,999 86 0.0065%
100,000 ~ 499,999 , 0%
0, 17% 10,000 ~ 49,999 1,044 0.0598%
50,000 ~ 99,999 , 0%
1~9, 54% 5,000 ~ 9,999 1,867 0.1552%
10,000 ~ 49,999 , 0%
1,000 ~ 4,999 19,988 1.1758%
5,000 ~ 9,999 , 0%
500 ~ 999 19,893 2.1916%
1,000 ~ 4,999 , 1%
100 ~ 499 101,164 7.3573%
500 ~ 999 , 1%
50 ~ 99 74,689 11.1711%
100 ~ 499 , 5%
10 ~ 49 362,446 29.6786%
50 ~ 99 , 4%
10 ~ 49 , 18% 1~9 1,053,478 83.4720%
0 323,680 100.0000%
* 19% of Twitter users have at least 10 followers ( 2010, Global )
* ์ ์ฒด ํธ์ํฐ ์ฌ์ฉ์์ ํ๊ท Followers ์๋ 69 ๋ช ์ ( 2010๋ 12์ ๋ง ๊ธฐ์ค )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
3 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
4. Inside Twitter Twitter Statistics
Number of Tweets 10๊ฐ ์ด์์ ํธ์ ์์ฑ 47%
Number of Tweets Twitters %
over 500,000 0 0.0000%
100,000 ~ 499,999 14 0.0007%
over 500,000 , 0%
1~9, 44% 50,000 ~ 99,999 138 0.0078%
100,000 ~ 499,999 , 0%
10,000 ~ 49,999 4,989 0.2625%
0, 9% 50,000 ~ 99,999 , 0%
5,000 ~ 9,999 7,270 0.6337%
10,000 ~ 49,999 , 0% 1,000 ~ 4,999 46,580 3.0122%
500 ~ 999 43,677 5.2425%
5,000 ~ 9,999 , 0%
100 ~ 499 207,265 15.8260%
1,000 ~ 4,999 , 2%
50 ~ 99 145,090 23.2347%
10 ~ 49 , 24%
500 ~ 999 , 2%
10 ~ 49 470,736 47.2717%
100 ~ 499 , 11% 1~9 855,573 90.9596%
0 177,045 100.0000%
50 ~ 99 , 8%
* 20% of Twitter users have tweeted 10 times or more ( 2010, Global )
* ํธ์ ๋ฉ์์ง ์์ฑ ๋น๋๊ฐ 10ํ ์ดํ์ธ ํธ์ํฐ ์ฌ์ฉ์๋ 55% ๋ฅผ ์ฐจ์งํจ ( 2010๋ 12์ ๋ง ๊ธฐ์ค )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
4 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
5. Inside Twitter Twitter Statistics
Active Twitters - Percent of Users Tweeting by Month
100% * ํธ์ ๋ฉ์์ง ์์ฑ ๋น๋๊ฐ ์๋ณ 1ํ
90% ์ด์์ธ Active ํธ์ํฐ ์ฌ์ฉ์๋
40% ๋๋ฅผ ์ ์งํจ
80%
( 2010๋ 12์ ๋ง ๊ธฐ์ค )
70%
* ๊ธ๋ก๋ฒ ์๋ณ Active ํธ์ํฐ
60%
์ฌ์ฉ์ ๋น์จ 20% ๋ณด๋ค
87,568 129,556 170,263 229,480 297,998 438,859 526,618 601,353 657,667 746,848 835,716 784,986
50% ๋ ๋ฐฐ์ ํ์ฑ ์ฌ์ฉ ์ ๋๋ฅผ ๋ณด์
40%
30%
20%
10%
0%
์๋ณ 1ํ ์ด์์ ํธ์ ์์ฑ Active ํธ์ํฐ
5
40%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
6. Inside Twitter Twitter Statistics
Number of Tweets by Active Users ์์ 20% ์ฌ์ฉ์ ์์ฑ ํธ์ 95%
Number of Tweets by Tweets %
Active Users
์์ 10% 296,584,921 88.59%
์์ 20% 318,352,445 95.09%
์์ 30% 332,449,407 99.30%
์์ 40% 333,579,478 99.64%
์์ 10%, 296,584,921 ,
88.91%
์์ 11% ~ 20%, 21,767,524 ,
6.53%
์์ 21% ~ 30%, 14,096,962 ,
4.23%
์์ 31% ~ 40%, 1,130,071 ,
0.34%
* ์์ 20% ์ ํธ์ํฐ ์ฌ์ฉ์๊ฐ ์ ์ฒด ํธ์ ๋ฉ์์ง์ 95% ์ด์์ ์์ฑํจ
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
6 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
7. Inside Twitter Twitter Statistics
์ฃผ ๋ณ ํธ์ ๋ฉ์์ง
20,000,000
2010๋ 12์ 4์ฃผ : 18,850,362
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
2010๋ 10์ 3์ฃผ : 9,053,158
8,000,000 ํธ์ ๋ฉ์์ง
6,000,000
4,000,000
2,000,000
-
์ผ ๋ณ ํธ์ ์์ฑ ๋ฉ์์ง๋ 250๋ง ๊ฑด ์ด์
์ฃผ ๋ณ ํธ์ ์์ฑ ๋ฉ์์ง๋ 1,800๋ง ๊ฑด ์ด์์ผ๋ก ์ฆ๊ฐ ์ถ์ธ์
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
7 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
8. Inside Twitter Twitter Statistics
natetweeting, 1.33% ํ๋์, 1.22% Twitter Applications
TweetCaster, 1.79%
Echofon, 1.99%
* ํธ์ ๋ฉ์์ง ์์ฑ ์ฑ๋ ๋ณ ์ ์ ์จ
Twitter for BlackBerryยฎ, 2.09%
twicca, 2.62%
TwitBird, 3.11%
Twitter Web, 19.31%
Osfoora for iPhone, 3.59%
twitaddons, 3.86%
twtkr, 12.21%
twtkr for iPhone, 4.21%
Twitter for Android, 4.21%
Twitter for iPhone,
10.35%
TweetDeck, 7.19%
ํธ์ํฐ ๊ณต์ ์น ์ฌ์ดํธ๋ฅผ ํตํ ํธ์ ๋ฉ์์ง ์์ฑ
8
19%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
9. Inside Twitter Twitter Statistics
Twitter Applications ( Web / Mobile ) Twitter Mobile Applications
Blackberry
, 6%
Android,
Mobile, 44.00%
25%
Web, 56.00%
iPhone,
69%
9
๋ชจ๋ฐ์ผ ์ ์ ์ฌ์ฉ์ ํธ์ ๋ฉ์์ง ์์ฑ 44%
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
10. Inside Twitter Twitter Statistics
Twitter Applications ( Web / Mobile )
100%
90%
80%
56%
65% 61%
70% 69%
60%
Web
50%
Mobile
40%
30%
44%
35% 39%
20% 31%
10%
0%
2010. Q1 2010. Q2 2010. Q3 2010. Q4
* ๋ชจ๋ฐ์ผ์ ํตํ ๋ฉ์์ง ์์ฑ์ด 2010๋ 1์ฌ๋ถ๊ธฐ์ ๋น๊ตํด์ 44% ๋ก ์ฆ๊ฐํจ
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
10 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
11. Inside Twitter Twitter Statistics
Top 15 Twitter Applications
%
No Twitter Applications
2010. 09 ~ 12 2010. 07 ~ 09 2010. 04 ~ 06 2010. 01 ~ 03
1 Twitter Web 19.31% ( ๏ญ ) 24.59% (1) 30.34% (1) 32.19% (1)
2 twtkr 12.21% ( ๏ญ ) 16.20% (2) 16.27% (2) 13.75% (2)
3 Twitter for iPhone 10.35% ( ๏ญ ) 7.85% (3) 4.58% (5) 2.28% (8)
4 TweetDeck 7.19% (โ1) 4.72% (5) 5.22% (4) 5.76% (4)
5 Twitter for Android 4.21% (โ1) 3.80% (6) 0.63% (20) -
6 twtkr for iPhone 4.21%(โ14) 0.74% (20) - -
7 twitaddons 3.86%(โ14) 0.73% (21) 0.07% (53) -
8 Osfoora for iPhone 3.59% ( ๏ญ ) 3.29% (7) 0.32% (28) 0.11% (39)
9 TwitBird 3.11% (โ5) 5.85% (4) 9.88% (3) 13.11% (3)
10 twicca 2.62% (โ3) 1.38% (13) 0.13% (43) 0.01% (142)
11 Twitter for BlackBerryยฎ 2.09% (โ1) 1.55% (12) 0.97% (14) 0.06% (59)
12 Echofon 1.99% (โ2) 1.72% (10) 2.41% (9) 3.26% (6)
13 TweetCaster 1.79% (โ2) 1.62% (11) 0.19% (36) 0.04% (72)
14 natetweeting 1.33% (โ3) 0.91% (17) 0.00% (1313) -
15 ํ๋์ 1.22% (โ6) 2.01% (9) 4.48% (6) 5.71% (5)
* Twitter Web ์ฌ์ดํธ๋ฅผ ํตํ ํธ์ ๋ฉ์์ง ์์ฑ์ 1์ฌ๋ถ๊ธฐ 32% ์์ 19%๋ก ๊ฐ์ํจ
* Twitter for iPhone, Twitter for Android ์ ์ ์ ์จ์ด ์์๋ก ์ง์ ํจ ( 2010๋ 12์๋ง ๊ธฐ์ค )
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
11 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
12. Inside Twitter Twitter Statistics
Twitter Mobile Applications ( iPhone / Android / Blackberry )
100%
90%
80%
70% 71% 69%
60% 91% iPhone
93%
50% Android
Blackberry
40%
30%
24% 25%
20%
10% 4% 5%
3% 4% 5% 6%
0%
2010. Q1 2010. Q2 2010. Q3 2010. Q4
* ๋ชจ๋ฐ์ผ์ ํตํ ๋ฉ์์ง ์์ฑ์ ๋น์จ์์ Android ์ ์ ์ ์จ์ด 25% ๋ก ์์นํจ
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
12 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
13. Learn More:
www.daumsoft.com
www.daumsoft.com/eng
twitter.com/Daumsoft
Contact Us:
Erik Cornelius
International Marketing Manager
erik.cornelius@daumsoft.com
No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Daumsoft.
13 This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.