Informatica Presents: 10 Best Practices for Successful MDM Implementations from MDM Experts

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  • APRIL “NEXT STEPS” SLIDE
  • Informatica Presents: 10 Best Practices for Successful MDM Implementations from MDM Experts

    1. 1. “Top 10” Best Practices for Successful MDM Implementations from MDM Experts 11-Oct-2012 Presented by:1
    2. 2. Speakers Aaron Zornes Ravi ShankarChief Research Officer Vice President The MDM Institute MDM Product Marketing
    3. 3. “Top 10” Best Practices 1. Support Multiple 6. Integrate Flexible Business Data Master Data Domains Governance 2. Automatically 7. Plan Multiple Generate Web Deployment Modes Services, UI 8. Integrate Social 3. Start Small & Scale Data 4. Create Best Version 9. Enable Mobile MDM of Truth 10.Leverage Big Data 5. Support Reference MDM Data ManagementThe MDM Institute www.The-MDM-Institute.com
    4. 4. 1. Support Multiple Business Data Domains Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entityMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    5. 5. 1. Support Multiple Business Data Domains With a Flexible Data Model  Through 2012, corporate MDM platform evaluation teams will assume (and insist) that all MDM software platforms targeted for enterprise-level deployment or major role in mission-critical systems fully support both PARTY & THING entity types  By 2015, all operational CDI hub vendors will add "PIM light" capabilities, and all PIM vendors will add B2C PARTY entity Customer Data Affiliation Data Product Data List Prices and (April 2007) (December 2007) (Med Devices) Sales Alignment Data (January 2008) (Med Devices) (July 2008)Flexible Multidomain Data Model Allows You To: Adapts to• Adapt to your business requirements and data model Your DATA• Does not force you to adapt to fixed, vendor-defined data model MDM MILESTONE The MDM Institute www.The-MDM-Institute.com
    6. 6. Poll Question #1: Please respond now!For your current MDM project, are you planning tomaster one data domain or many?• One• Two• Three or more• Don’t know yet 6
    7. 7. 2. Automatically Generate Web Services and UI Elements  Generate granular web services automatically and create higher-level composite services for rapid integration  Generate UI elements automatically from data model definitions  Reuse business rules across unified MDM, data integration and data quality on a single platformThe MDM Institute www.The-MDM-Institute.com
    8. 8. 2. Automatically Generate Web Services and UI Elements  Generate granular web services automatically and create higher-level composite services for rapid integration  Generate UI elements automatically from data model definitions  Reuse business rules across unified MDM, data integration and data quality on a single platform Customer Product Organization Data Model Services User InterfaceAutomatically Generated Services and User Interface: Adapts to• Delivers value in weeks in every phase of your project Your PROJECT• Does not delay your project to years and risk cancellation The MDM Institute www.The-MDM-Institute.com
    9. 9. 3. Start Small and Scale  Extend the data model to include any other data domains and solutions  Regenerate services  Configure workflow to adapt to increased data governance scope  Better interoperability with existing architectureThe MDM Institute www.The-MDM-Institute.com
    10. 10. 3. Start Small and Scale with a Platform Approach to MDM  Extend the data model to include any other data domains and solutions  Regenerate services  Configure workflow to adapt to increased data governance scope  Better interoperability with existing architecture 3 2 1Using same platform to scale to other business problems: Adapts to• Leverages your existing investments as business needs evolve Your BUSINESS• Does not increase your TCO by requiring additional MDM apps The MDM Institute www.The-MDM-Institute.com
    11. 11. Poll Question #2: Please respond now!Is it important for you to be able to use your owndata models or industry-specific data models?• Use my own data model• Use industry-specific data model• Use a combination of the two• Not sure yet 11
    12. 12. 4. Create Best Version of Truth Consolidate duplicate data into best version of the truth (BVT) MDM vendors will make available multiple BVT to support the needs of different business users – marketing, sales, finance, etc. Through 2012, registry-style MDM solutions will find favor in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US healthcare)MDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    13. 13. 4. Create Best Version of Truth With Cell-Level Merge Consolidate duplicate data into best version of the truth (BVT) MDM vendors will make available multiple BVT to support the needs of different business users – marketing, sales, finance, etc. Through 2012, registry-style MDM solutions will find favor Master Record in industries where data is legally or physically too difficult to consolidate into physical hub -- esp. government, US Party Name Public Domicil Industr As of Date Total Assets Liquid Assets Equity Credit Rating e y IXIS Corporate & Investment Y 1/31/2006 $207,059 $190,157 $3,342 AAA- healthcare) Bank UnionBanCal Y France USA 6021 6021 3/27/2006 $207,059 $190,157 $3,342 AA- Y 4/15/2006 $481,741 $383,522 $40,666 AAA General Electric Company USA 3511 Name_Full SWIFT # ADDR1 CITY ADDR4 ADDR5 COUNTRY Union Bank of California 308-03-8500 Elm and Carlton Streets Minneapolis MN 50423 USA General Electric Company 005-10-4640 123 Main Street New Haven CT 14263 USA IXIS Corporate & Investment Bank 917-13-8500 57, rue du Foubourg Paris 75003 France CRMMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    14. 14. 5. Ensure MDM Supports Your Reference Data Needs  During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains  Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control  By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entitiesMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    15. 15. 5. Ensure MDM Supports Your Reference Data Needs  During 2012-13, reference data will emerge as a key entry point for enterprises & in turn influence choice of MDM for Customer, Product & other domains  Concurrently, every MDM vendor will rush to market RDM solutions to apply MDM approach for centralized governance, stewardship & control  By 2013-14, large enterprises will also mandate that Reference Data be part of MDM platform native entitiesNonprofit healthcare provider uses multidomain masterdata management (MDM) to create single source ofICD-10 master data, streamline reimbursements, andmaximize return on data. MDM MILESTONE The MDM Institute www.The-MDM-Institute.com
    16. 16. 6. Integrate Flexible Master Data Governance Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG”MDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    17. 17. 6. Integrate Flexible Master Data Governance Through 2012, most enterprises will struggle with enterprise MDG as they initially focus on customer, vendor, or product; integrated MDG that includes E2E data lifecycle will be mandated as 1st phase deliverable By 2014-15, vendor MDM solutions will finally move from “passive-aggressive MDG” mode to “proactive MDG” Customer Order Entry and Informatica Affiliation Data MDM Master Data Steward (Data Owner) System of Contracting RecordMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    18. 18. 7. Plan to Deploy Multiple Modes – On-premise, Cloud, Hybrid During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM Through 2013-14, cloud-integrated apps arrive via SFDC, however, enterprises will wrestle with data integration issues between on-premise & cloud By 2014-15, cloud-innate services for DQ & MDG will be more prevalent; however, Enterprise MDM will remain “on premise” with increasing integration to public Cloud applicationsMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    19. 19. 7. Plan to Deploy Multiple Modes – On-premise, Cloud, Hybrid During 2012, cloud-enabled MDM will attract small- & mid-sized businesses as a means to engage in MDM Through 2013-14, cloud-integrated apps arrive via SFDC, however, enterprises will wrestle with data integration issues between on-premise & cloud By 2014-15, cloud-innate services for DQ & MDG will be On-premise MDM more prevalent; however,multidomain, anyMDM willtarget, operational • For Enterprise source, any remain “on premise” with increasing integration to public Cloud and analytical use cases applications MDM as a Service – Cloud MDMOn premise Cloud • For Salesforce.com Hybrid MDM – On-premise / Cloud Hybrid • Support cross-enterprise, cross-instance businessMDM MILESTONE processesThe MDM Institute www.The-MDM-Institute.com
    20. 20. 8. Plan to integrate Social Data MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics During 2012, businesses will evaluate integration of social data for sales, marketing, and support processes; use MDM for identity resolution Through 2013-14, MDM, data integration enabling social data arrive via Facebook apps, Twitter, etc.; Enterprises will begin integrating social data with on-premise CRM, SFDCMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    21. 21. 8. Plan to integrate Social Data to Gain Complete Customer View MDM maintaining the master customer profile data will be key integration point btwn Social CRM & big data analytics During 2012, businesses will evaluate integration of social data for sales, marketing, and support processes; use MDM for identity resolution Through 2013-14, MDM, data integration enabling social data arrive via FacebookDeeper understanding of  apps, Twitter, etc.; Enterprises will begin integrating social data with on-premise CRM, customer likes and dislikes SFDC  View social graph; understand network of influence  Track social interactions about product and companyMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    22. 22. 9. Enable Mobile MDM for the Sales Force  During 2012-13, Businesses are arming business users with mobile devices for increased productivity and mobility; Business users access master data “on the go”, where ever they are  By 2013-14, Mobile MDM needs to support location- based services and available on iOS and Android devicesThe MDM Institute www.The-MDM-Institute.com
    23. 23. 9. Enable Mobile MDM for the Sales Force With Mobile MDM App  During 2012-13, Businesses are arming business users with mobile devices for increased productivity and mobility; Business users access master data “on the go”, where ever they are  By 2013-14, Mobile MDM needs to support location- based services and available on iOS and Android devices Enable the Mobile workforce • See location-based view of the customer • View customer Transaction and Social DataThe MDM Institute www.The-MDM-Institute.com
    24. 24. 10. Leverage Big Data for Very Large Data Sets During 2012, performance of all major aspects of base MDM functionality will benefit from performance- enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source By 2014-15, very large enterprises (fin svcs, gov’t) will be looking for real-time MDM flows & scaling of MDM solutions via the elasticity of Cloud-based solutions, in- memory cache databases, i.e., the next-generation of ETL/MDMMDM MILESTONEThe MDM Institute www.The-MDM-Institute.com
    25. 25. 10. Leverage Big Data for Very Large Data Sets  During 2012, performance of all major aspects of base MDM functionality will benefit from performance- enhancing capabilities of big memory configurations — from batch loading of MDM hubs to identity resolution to operational updates  Through 2013, big data will repatriate itself into the MDM fabric via registry overlays as yet another source Intelligence2 Billion  By 2014-15, very large enterprises Hadoop (or similar) will Agency • Leverage (fin svcs, gov’t) be looking for real-time MDM Big Data& scaling entity resolution Search Engine infrastructure to solve flows of MDM Records Company Credit in solutions via the elasticity of Cloud-based solutions, in- Bureau Large batch deduplication memory cache databases, •i.e., the next-generation of ETL/MDM • Social Media analysis Velocity MDM MILESTONE The MDM Institute www.The-MDM-Institute.com
    26. 26. Next StepsDownload Demo Ask Questions Flexible Business-Model Driven MDM Informatica MDM LinkedIn Group Aaron Zornes Ravi Shankar Founder & Chief Research Officer VP, MDM Product Marketing The MDM Institute Informatica www.the-MDM-Institute.com www.informatica.commdm aaron.zornes@tcdii.com RaShankar@informatica.com @azornes @Ravi_Shankar_ 26
    27. 27. MDM & Data Governance Summit Conferences MDM & Data Governance Summit New York Marriott Marquis NYC Times Square ▪ October 14-16 MDM & Data Governance Summit Americas Marriott Marquis NYC Times Square ▪ October 14-16 MDM & Data Governance Summit Singapore Marina Bay Sands Resort ▪ December 4-5 MDM & Data Governance Summit Shanghai Shanghai International Convention Center ▪ March 2013 MDM & Data Governance Summit Europe Radisson BLU – London ▪ April 15-17-15, 2013 MDM & Data Governance Summit Asia-Pacific Four Points Darling Harbour– Sydney ▪ May 20-21, 2013 MDM & Data Governance Tokyo Belle Salle Kanda– Tokyo ▪ June 14, 2013 MDM & Data Governance Summit San Francisco Hyatt Embarcadero – San Francisco ▪ June 2013 MDM & Data Governance Summit Canada The Carlu – Toronto ▪ June 27-28“More MDM programs get their successful start at MDM & Data Governance Summits than anywhere else” 27

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