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What is Real Time Bidding (in 30 seconds)

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Contact: info@dapper.net - A quick overview of Real Time Bidding and its impact on display advertising.

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What is Real Time Bidding (in 30 seconds) Webinar Transcript

What is Real Time Bidding? in 30 seconds

Advertisers buy audiences... 0:01

Advertisers buy audiences... Travel Electronics Fashion 0 8 5 $3 $5 $7 0:04

Travel 0 $5 0:08

Travel 0 $5 0:09

Travel? Likes ﬂying to LA Likes potatoes (?!) 0 $5 0:10

0:13 $0 .7 $1 .5 $0 .3 $0 $0 $0 $0 $0 .5 .5 .2 .5 .5 $0 $1 .5 .3 $0 $0 .5 .5 $1 $0 .3 .5 Real Time Bidding

.5 .2 .3 $0 $0 $1 .4 .5 .5 .2 .3 $0 $0 $0 $0 $2 .5 .5 .5 .3 .7 $0 $0 $0 $0 $0 .4 .5 .5 $0 $0 $0 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:19

60,000 Conversions $15 CPA 20,000 Conversions $45 CPA 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:28

That was Real Time Bidding in 30 seconds

Antonio Romano Il display advertising cambierà molto a seguito della diffusione dell' RTB real-time bidding, che porta reali e concreti vantaggi alle agenzie di piccole e grandi dimenzioni. http://www.seodev.it/seo-analisi-e-mercati/investimenti-pubblicitari-nei-canali-digitali-previsti-per-il-2012 9 months ago

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Josh McFarland at TellApart This deck confuses two ideas: buying cookie-based audiences (which removes 80% of the waste) and bidding for each user in real time per impression. Most buyers can't differentiate a worth-per-user, let alone per-impression. So cookie-based buying, aka cookie matching, aka retargeting is the actual important thing in this illustration... not RTB. 2 years ago

eplaton Boileau said that if you understand well, you can explain clearly and concisely. A very nice example of that sentence! 3 years ago