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What is Real Time Bidding (in 30 seconds)

by on Oct 15, 2009

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Contact: info@dapper.net - A quick overview of Real Time Bidding and its impact on display advertising.

Contact: info@dapper.net - A quick overview of Real Time Bidding and its impact on display advertising.

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13 of 3 previous next Post a comment

  • antonioromano1974 Antonio Romano at Artematica Il display advertising cambierà molto a seguito della diffusione dell' RTB real-time bidding, che porta reali e concreti vantaggi alle agenzie di piccole e grandi dimenzioni.

    http://www.seodev.it/seo-analisi-e-mercati/investimenti-pubblicitari-nei-canali-digitali-previsti-per-il-2012
    1 year ago
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  • jmcfarland1 Josh McFarland, CEO & Founder at TellApart This deck confuses two ideas: buying cookie-based audiences (which removes 80% of the waste) and bidding for each user in real time per impression. Most buyers can't differentiate a worth-per-user, let alone per-impression. So cookie-based buying, aka cookie matching, aka retargeting is the actual important thing in this illustration... not RTB. 3 years ago
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  • eplaton eplaton Boileau said that if you understand well, you can explain clearly and concisely. A very nice example of that sentence! 4 years ago
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What is Real Time Bidding (in 30 seconds) What is Real Time Bidding (in 30 seconds) Webinar Transcript