What is Real Time Bidding (in 30 seconds)

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1 comments

+ eplaton 1 week ago
Boileau said that if you understand well, you can explain clearly and concisely. A very nice example of that sentence!

eplaton favorited this 1 week ago
Tags advertisement mobile real-time
Jonathan Boutelle, entrepreneur CTO at SlideShare, favorited this 1 month ago
Tags ad internet auction dapper

What is Real Time Bidding? in 30 seconds
Advertisers buy audiences... 0:01
Advertisers buy audiences... Travel Electronics Fashion 0 8 5 $3 $5 $7 0:04
Travel 0 $5 0:08
Travel 0 $5 0:09
Travel? Likes ﬂying to LA Likes potatoes (?!) 0 $5 0:10
0:13 $0 .7 $1 .5 $0 .3 $0 $0 $0 $0 $0 .5 .5 .2 .5 .5 $0 $1 .5 .3 $0 $0 .5 .5 $1 $0 .3 .5 Real Time Bidding
.5 .2 .3 $0 $0 $1 .4 .5 .5 .2 .3 $0 $0 $0 $0 $2 .5 .5 .5 .3 .7 $0 $0 $0 $0 $0 .4 .5 .5 $0 $0 $0 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:19
60,000 Conversions $15 CPA 20,000 Conversions $45 CPA 0 $5 Bulk Buying Impressions Real Time Bidding Targeting large audiences by category Pay only for valuable users 0:28
That was Real Time Bidding in 30 seconds

+ Dapper, 1 month ago