The document discusses techniques for effective product placement in movies and brands. It covers three key pillars - style, naturalness, and marketing. For style, it notes that a single view can tell the whole story, and gives examples from Sin City and movies. For naturalness, it discusses creating a natural atmosphere like in the movie 99 Francs. For marketing, it stresses that the promoted product must actually be available for purchase, and should be adequately targeted to the movie's audience. It concludes by mentioning the use of cross-promotion wherever possible.

1. Movies Versus Brands: techniques of quality product placement by Daniel Gridin

2. Daniel Dan

3. When did I start to love Product Placement?

9. Apocalypse now by Francis Ford Coppola. The first product placement I’ve ever enjoyed.

10. No James Bond

11. No stories about Popeye

12. Today we shall speak about 3 pillars of effective product placement

13. Our today’s destination

14. Let us begin…

15. #1 Style #1 Style

16. Just one single view can tell the whole story

17. What boots do you wear, honey? Converse, baby. Only Converse. Sin City

18. Video #1 I am Legend Trailer

19. Video #2 « Seduction by light » commercial (Philips) Vs 2046 episode

20. #2 Naturalness

21. Natural atmosphere of an ad agency 99 francs

22. Video #3: Friends. Episode from season 5

23. Video #4: Friends. Episode from season 5

24. #3 Marketing

25. The promoted product MUST be in stock.

26. Otherwise it is …

27. I The Matrix Syndrome

28. I just wanted to buy Nokia 8110, which looked so cool in The Matrix, but unfortunately it was not sold anymore. That is the reason I’m now using this banana as a cell phone.

29. Product Placement must be adequate to the target audience of the movie

30. Video #5: Man On Fire Jack Daniels Episode

31. Use cross-promotion, wherever possible

32. Video #6: Jumper feat Serena Williams HP Commercial ( « the computer is personal again » campaign)

33. The End Starring: Dan Gridin [email_address] swotme.ru pp.kaknado.biz