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Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
Setting Goals In Five Steps
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Setting Goals In Five Steps

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I adapted this from a presentation that I delivered at the NAMM Show (International Music Products Association) in January, 2010. …

I adapted this from a presentation that I delivered at the NAMM Show (International Music Products Association) in January, 2010.

In the presentation, I guide the audience through the steps required to define - and reach - goals. Together, we write these into a contract using a template that I have developed.

This process works!

Danny Rocks
danny@thecompanyrocks.com

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Transcript

  • 1. Setting Goals in Five Steps
    Danny Rocks
    Catalyst
    The Company Rocks
  • 2. Setting “S-M-A-R-T” Goals
  • 3. Specific Goals
    Not Specific
    Specific
    To improve my website
    To add some “social media”
    To start an e-commerce site
    To rotate the featured product selection on my website every other Wednesday morning
    To post a new blog entry on my website every Monday evening
    To complete the testing phase of my online shopping cart
  • 4. Measureable Goals
    Not Measurable
    Measureable
    Do this a little bit at a time
    Do this at night, if I am not too tired
    Figure out what I have to do
    By selecting products to feature two weeks in advance; collecting photos and write-ups; and ensuring proper inventory levels
    By assigning 4 employees and 4 customers to each contribute 2 blogging articles on topics they are passionate about
  • 5. Agreeable Goals
    Not Agreeable
    Agreeable
    Because everyone tells me to do this
    So that people don’t think I am “old-fashioned”
    Because my kids tell me to “get with it, or get out of business”
    Because I need to encourage my customers to visit my website frequently to discover “what’s hot”
    Because I am losing sales by not enabling my customers to purchase online
  • 6. Realistic Goals
    Not Realistic
    Realistic
    Get the top Google ranking by the end of the month
    Get 10,000 visitors a month
    I realize that I will become distracted and delay making decisions for selecting featured products
    I recognize that I may fail to properly coach my employees to improve their suggestive selling techniques
  • 7. Time-based Goals
    Not Time-based
    Time-based
    Later this year
    As soon as I can find the time
    When sales turn around so that I can hire someone to do this
    By June 10, 2010
  • 8. Goals Must Be In Writing
  • 9. Template for Writing Goals
    By (Specific Date)
    I will (Specific Goal)
    Because (Agreeable Goal)
    I will reach my goal by doing (Measurable Goal)
    Along the way, I recognize that (Realistic Goal)
  • 10. Your Goal – Your Contract
    “By June 10, 2010, I will be rotating my featured product section on my website on a bi-weekly basis.
    This is important because I need my customers to think of my store as having products that match their needs.
    I will accomplish this by …
    Along the way, I recognize that I may become ….
  • 11. Thank You!
    danny@thecompanyrocks.com

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