Setting Goals In Five Steps


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I adapted this from a presentation that I delivered at the NAMM Show (International Music Products Association) in January, 2010.

In the presentation, I guide the audience through the steps required to define - and reach - goals. Together, we write these into a contract using a template that I have developed.

This process works!

Danny Rocks

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Setting Goals In Five Steps

  1. 1. Setting Goals in Five Steps<br />Danny Rocks<br />Catalyst<br />The Company Rocks<br />
  2. 2. Setting “S-M-A-R-T” Goals<br />
  3. 3. Specific Goals<br />Not Specific<br />Specific<br />To improve my website<br />To add some “social media”<br />To start an e-commerce site<br />To rotate the featured product selection on my website every other Wednesday morning<br />To post a new blog entry on my website every Monday evening<br />To complete the testing phase of my online shopping cart<br />
  4. 4. Measureable Goals<br />Not Measurable<br />Measureable<br />Do this a little bit at a time<br />Do this at night, if I am not too tired<br />Figure out what I have to do<br />By selecting products to feature two weeks in advance; collecting photos and write-ups; and ensuring proper inventory levels<br />By assigning 4 employees and 4 customers to each contribute 2 blogging articles on topics they are passionate about<br />
  5. 5. Agreeable Goals<br />Not Agreeable<br />Agreeable<br />Because everyone tells me to do this<br />So that people don’t think I am “old-fashioned”<br />Because my kids tell me to “get with it, or get out of business”<br />Because I need to encourage my customers to visit my website frequently to discover “what’s hot”<br />Because I am losing sales by not enabling my customers to purchase online<br />
  6. 6. Realistic Goals<br />Not Realistic<br />Realistic<br />Get the top Google ranking by the end of the month<br />Get 10,000 visitors a month<br />I realize that I will become distracted and delay making decisions for selecting featured products<br />I recognize that I may fail to properly coach my employees to improve their suggestive selling techniques<br />
  7. 7. Time-based Goals<br />Not Time-based<br />Time-based<br />Later this year<br />As soon as I can find the time<br />When sales turn around so that I can hire someone to do this<br />By June 10, 2010<br />
  8. 8. Goals Must Be In Writing<br />
  9. 9. Template for Writing Goals<br />By (Specific Date)<br />I will (Specific Goal)<br />Because (Agreeable Goal)<br />I will reach my goal by doing (Measurable Goal)<br />Along the way, I recognize that (Realistic Goal)<br />
  10. 10. Your Goal – Your Contract<br />“By June 10, 2010, I will be rotating my featured product section on my website on a bi-weekly basis. <br />This is important because I need my customers to think of my store as having products that match their needs.<br />I will accomplish this by …<br />Along the way, I recognize that I may become ….<br />
  11. 11. Thank You!<br /><br />