What I think a Creative Strategic planner Should do
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Thoughts of a critical consumer and a junior creative strategic planner
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What I think a Creative Strategic planner Should do
- 1. WHAT I THINKa creative strategic planner should doThoughts of a critical consumer and a junior creative strategic planner By Daniel Pérez Zapater. 2015
- 2. we do not talk we make decisions Stop writing filosofical quotes that nobody understands We are not clever we are useful. Make efective, operable and creative ideas to inspire crea- tives. We are a creatives’ best friend
- 3. Stop being rational. Without emotion we do not remember anything. We feel emotions through ex- periences. we are not impartial we protect emotions
- 4. we do not communicate we set up conversations Stop talking as if it was a monologue. What matters is setting up conversation looking for common interest between people and brands. Just build strategic communi- cations.
- 5. we do not observe we listen Stop making assumptions. We are more helpful at finding out what people hide than what people tell. Just listen people 24hours.
- 6. we do not persuade we understand Stop masking reality. We help to bring out real values. Apply consistency, coherence and honesty at any communication. Just think: What do you want to provide to people?
- 7. we are not quiet we are always moving Stop searching everything on google. Spend your time in real world trying to undertand the basis of human communication. Brands are based in people. We are willing to engage with people for them to be accomplices of our conversations.