As entrepreneurs and business leaders, we get set in our ways. This is often a natural reflex; our products are fulfilling needs, our processes are working, our services are satisfying, and we are making money. Finding success in what works is not a bad thing whatsoever; you need to make money, after all! However, how this behavior becomes detrimental is when said business or organization protects and defends this status quo of what is “working,” even when profits stagnate, customers wane, and, in this day and age, digital disruptions begin to displace what they have to offer or how they offer it.

1. Set in Your Ways?
Here’s how to Jumpstart Your Next Big Idea
❖ Insights from Daniel Burrus
❖ Consider This…
www.Burrus.com

2. Insights from Daniel Burrus
Companies frequently lower prices or revamp
an old product to combat increasing
competition.
Customers will tell you exactly what they are
looking for when they are dissatisfied
with a product or service.
Digital disruptions are becoming
one of the most common reasons products or
services become commoditized.
www.Burrus.com

3. Instead of lowering the price to combat
increasing competition, consider doing the
opposite of what you have always done.
Publish social media surveys or send out
customer feedback surveys to uncover how you
can go opposite to solve customer problems.
Instead of being disrupted, do the opposite and
and use Hard Trends to become a positive
disruptor.
Consider This…
www.Burrus.com