The document emphasizes the importance of leveraging intellectual capital by valuing employee expertise, which should be seen as a significant asset alongside tangible items. It highlights the risks of losing valuable knowledge when older generations retire without passing on their skills. Companies are encouraged to invest more in employee training and recognition to foster career development and organizational growth.

1. Leveraging Intellectual Capital
Making The Intangible Tangible (and Valuable)
❖ Insights from Daniel Burrus
❖ Consider This…
www.Burrus.com

2. Insights from Daniel Burrus
A company’s value is too often viewed solely as
the tangible items or services they provide.
Companies that let older generations retire
without incentivizing them to pass on their
knowledge are giving up valuable assets.
A great way to leverage intellectual capital
is by valuing your workforce
more than what you sell.
www.Burrus.com

3. Intangible assets a company possess are equally
as valuable, if not more, than tangible ones.
Employee expertise is an intangible asset that
should be passed onto future generations
entering the workforce.
Put more time and effort into employee
training and recognition to help develop careers
and grow your company.
Consider This…
www.Burrus.com

4. See the Future Before It Happens
www.Burrus.com
Daniel Burrus shares the most
influential technology trends
shaping 2022.
Download your copy at:
www.Burrus.com/seethefuture