As a business leader, do you know what your team is capable of? Do you have a group of critical-thinking individuals, all with specialized tasks that each help the department run in invaluable ways to the organization as a whole? How about contracts with specific customers; what is detailed in those? How about the actual relationships with customers? The likely answer to all of these inquiries is “yes,” but understanding the concepts that these answers fall under is more valuable than most realize. These concepts and several more pertain to intellectual capital, and one of the most important pieces of that is not necessarily raw materials or specific products, but your employees’ knowledge base. Read more at: https://www.burrus.com/2022/01/intellectual-capital-making-the-intangible-tangible-and-valuable/

1. Leveraging Intellectual Capital
Making The Intangible Tangible (and Valuable)
❖ Insights from Daniel Burrus
❖ Consider This…
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2. Insights from Daniel Burrus
A company’s value is too often viewed solely as
the tangible items or services they provide.
Companies that let older generations retire
without incentivizing them to pass on their
knowledge are giving up valuable assets.
A great way to leverage intellectual capital
is by valuing your workforce
more than what you sell.
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3. Intangible assets a company possess are equally
as valuable, if not more, than tangible ones.
Employee expertise is an intangible asset that
should be passed onto future generations
entering the workforce.
Put more time and effort into employee
training and recognition to help develop careers
and grow your company.
Consider This…
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4. See the Future Before It Happens
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Daniel Burrus shares the most
influential technology trends
shaping 2022.
Download your copy at:
www.Burrus.com/seethefuture