Find out about the most effective social networking sites to make an impact with your insurance marketing efforts. Get started with these important steps and create great insurance networking and marketing that increases leads for your insurance brokers.

1. 5 Social Networking
Sites Insurance
Brokers
Should Be Using

2. We all know about the power of social media, but with so
much choice, which platforms are the most effective for
insurance brokers?

3. Let’s take a quick look through the top 5 sites to see why,
and how, you should be using them.

4. First up is LinkedIn - a sort of ‘boutique’ social media
platform that is ideal for insurance brokers who want to
connect with like-minded figures in the market and display
their industry expertise to potential clients and partners.

5. As well as your personal profile, LinkedIn also provides a
company section. From here you can either post links to
content hosted on the company website or publish directly
from LinkedIn, developing authority and underscoring the
in-depth market knowledge that the brokerage possesses.

6. Next up is Google + and although it doesn’t enjoy the huge
user base that the big hitters can boast, it’s certainly worth
your attention for one key reason:
Google pays closer attention to activity on its own platform
than on its rivals and scoring highly with Google’s search
engine is vital for success in any business.

7. The content you post through the platform becomes linked
to your name as far as Google is concerned. Now just sit
back and watch your market authority skyrocket!

8. With over 1.8 billion users worldwide, Facebook remains top
of the ever growing social media tree. It gives users
everything they want on one platform.
Hashtags may have originated with Twitter but they’re now
used all over Facebook too.

9. Periscope carved out a live broadcast niche, but was swiftly
joined and now dominated by Facebook Live.
Share content, create events, generate buzz via live
webchats…
Facebook has all the tools for engagement and a huge audience
ready to listen.

10. For a more direct form of engagement and thriving social
conversation, you can’t beat Twitter.
Receive a bad review?
Reach out to the reviewer directly and publicly, offering a
structured solution to their problem and demonstrating your
finely-honed customer service skills.
Need to broaden your reach?

11. Post frequently and authoritatively on any subjects relevant
to your industry and watch the trickle of inbound leads grow
into a torrent.
It’s the sort of lead generation and brand strengthening that
brokers would have paid consultancy firms a small fortune
for in the past - now it’s free!

12. If all the platforms mentioned above represent the big guns
in your social media arsenal, then Pinterest is your supply
line, reinforcing and supporting the efforts of the more
famous social channels.
Pinterest is incredibly valuable when it comes to driving
traffic directly to your website.

13. Share your own content on Pinterest using an eye-catching
image and then use the built-in analytics to track
impressions.
It’s a visual medium, ideal for deploying data visualisations
and infographics, all of which enable the user to get to
grips with the facts quickly and effectively.

14. The “Pin It” button even enables other users to share your
content directly to Pinterest, further expanding your reach.
So there you have it! Five social platforms that can
help you make an impact with your insurance marketing
efforts.

15. Download our eBook – Social Media for Insurance Brokers:
The Ultimate Guide to 2017 – and secure online success.
Want to know more to build your social media strategies in
2017?