This is a Powerpoint made for an event about digital marketing and marketing on and off of the web. In order to market properly, businesses must create a strong marketing strategy.

1. Marketing Your
Company: On and
Off the Web.
Dan Salganik

2. About You
Introductions:
• What is your name?
• What Type of Business Do You Run?
• How Long Have You Run This
Business?
• Current Marketing Challenges?

3. Let’s Talk
#Digital.

4. What is
Digital
Strategy?
Digital strategy is the process of
identifying, articulating and executing on
digital opportunities that will increase your
organization’s competitive advantage.

5. BUT YOU CAN’T REALLY
DEFINE IT LIKE THAT…
Digital strategy is...complicated.
• It is design, SEO, social media, sharing,
blogging, inbound linking, outbound linking,
user experience, user interface, CTA’s,
conversion, $$, meta, beta, data, usage,
speed, marketing, tags, hashtags, videos,
images, cats…and a whole lot more…

6. The first thing I always tell my clients is…
That the most important aspect of building a
successful business is knowing your demographic.
Male, 20-35, $75k-$100k/year income, urban dweller
IS NOT KNOWING YOUR DEMOGRAPHIC.

7. GROUP QUESTION
What is the demographic of your
company’s ideal customer? Why?
Let’s discuss the best way to get
YOUR message to THEM.

8. Which Social Media(s) Should I Use?

9. More importantly, what is your
customer like? How do you
reach them?
That’s the true question.

10. HOW DO YOU BUILD A BRAND?

11. A BRAND is not only…
• A logo
• An identity
• A product
A BRAND is…
A person’s gut
feeling about your
company.

12. A
BRAND
IS
EMOTIONAL.

13. A Voice For Your Brand:

14. Consistency in your brand:
Case Study:
Consistency? Creating A Community For Travelers.

15. Airbnb: Creating A Community For
Travelers

16. Airbnb: Pushing You To Explore

17. Airbnb: Making Traveling Personal

18. YOUR WEBSITE SHOULD TELL YOUR
STORY.

19. LET’S GET INTO WEB
DESIGN.
Your website should be
clean, easy to navigate,
and visually appealing.

20. LET’S GET INTO WEB DESIGN.
Modern Web Design Includes:
| Storytelling and Interaction |
| High Quality Photography and Imagery|
| Simple Design|
| User-Friendly and Easy User-Experience |
| Large and Easy to Read Typography |
| Speed and Performance |
| Mobile Friendly |
| A Well Written Blog |
| Strong Calls To Action |
|Unique Style |

21. LET’S GET INTO BLOG
COntent.
Your blog content should be interesting,
unique, enticing, and appeal to your
users/customers.

22. LET’S GET INTO Blog
CONTENT.
Blog Content Should Include:
| Content is King |
| High Quality Photography and Imagery|
| Don’t Hire A Bad Writer (or cheap out)|
| Unique Titles |
| Understand Your Target Audience|
| Easy to Read Fonts|
| Update Constantly |
| Never Plagiarize |
| Stay Human (tone of voice) |

23. LET’S GET INTO E-
COMMERCE Businesses.
Your ecommerce website should provide users with
unique products, easy navigation, and fast payment
processing.

24. LET’S GET INTO E-COMMERCE
Businesses.
E-commerce Businesses Should Include:
| Know Your Customer|
| High Quality Photography and Imagery |
| Show Your Top-Selling Products on Home Page |
| Fast and Easy Payment Processing|
|Simple Calls To Actions|
| Utilize Social Media|
| Update Constantly |
| Optimize Your Images|
| Shipping and Return Policies|

25. ANALYTICS
+
SEO

26. Google Analytics- What To Measure.
AUDIENCE
LOCATION

27. Google Analytics- What To Measure.
AUDIENCE
ENGAGEMENT

28. Google
Analytics-
What To
Measure.
TRAFFIC
SOURCE
S

29. Google Analytics- What To Measure.
COMMON KEYWORD
SEARCH

30. SEO
WHAT IS IT AND HOW IS IT USED?
SEO is short for search engine optimization.
Search engine optimization is the process of improving the
quality and volume of web traffic to a website by
employing a series of proven SEO techniques that help a
website achieve a higher ranking with the major search
engines when certain keywords and phrases are put in the
search field.

31. | <h1> Headers </h1> |
| Descriptions |
| Alt Attributes (for images)|
| Backlinking, Internal Linking, External Linking|
| Sitemap|
| Keyword Strategy|
| Blog and Social Media Strategy (Inbound Marketing) |
| Mobile-Friendly|
| Clean Code and Design|
|Content, Content, Content |
SEO Let’s spend a few seconds going
over each of the following:

32. IS SEO WORTH
THE TIME and/or
MONEY?
Heck yeah it is…
But make sure you hire a professional or
learn it yourself.

33. OFF
THE
WEB

34. HOW TO RUN AN EVENT
(ON A BUDGET)
| Find a Location Sponsor |
| Make It Unique |
| Make it memorable|
| Harness Emails, Cards, Sign-Ups|
|Follow Up With a Thank You|
| Utilize Social Media #MarketingWithDan|
| Time and Date That Works|
| Key Takeaways|
| Sponsorships, Ticket Prices, Expenses|

35. GUERILLA MARKETING
WHAT IS IT?
Guerrilla marketing is an advertisement strategy
concept designed for small businesses to
promote their products or services in an
unconventional way with little budget to spend.
This involves high energy and imagination
focusing on grasping the attention of the public
in more personal and memorable level.

36. Example: I wish I was a… VW

37. Example: Ikea Furniture…Anywhere.

38. Example:
Social Justice.
Top right says: In
89 countries
walking on a mine
is still routine (and
follows with a Call
To Action to
donate.

39. Marketing
Yourself.
Have a Unique Selling Point.
What makes you different?
Have Personality. Don’t Sell
Yourself too much.
Be Knowledgeable. Don’t BS if
you are talking to professionals.
Pitch Correctly. If pitching,
spent 30 seconds on the pitch.

40. MARKETING IS BEAUTIFUL.
When it is done well.
By: Dan Salganik
Next Page: My Services

41. Lets Work Together.
What do I do: I am a Digital Project Manager who has experience working
with Web Development, SEO, Social Media, Marketing, Branding, and more…
How can I help you: I would love to partner with you to build your
website or digital strategy. I am working to build out my portfolio and build a
long-term working relationship with my clients.
Don’t need a website? Please feel free to send potential clients/
family/friends my way! In return, I will pay you a referral commission.
Contact:
PHONE NUMBER: (847) 414-4679
EMAIL: Dansalg@gmail.com