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Engaging the Next 
Generation of Talent
80%!!!! . . . So says PWC
“One day our generation’s gonna rule the 
population.”
What are your biggest 
challenges in working with 
young team members?
What can we do to help them 
see the bigger picture?
Call Centers, the Ultimate in 
Unmotivated Employees
Why Do You Wash Your Hands?
“The greatest untapped source of 
motivation . . . is a sense of 
service to others; focusing on 
the contribution of our work to 
other peoples’ lives has the potential 
to make us more productive than 
thinking about helping ourselves.”
Dr.  Adam Grant – Wharton
What would happen if 
everyone at your firm knew 
where you were going and 
why?
“If they don't weigh in, then they 
won't buy in.”
– Pat Lencioni
What are you 
doing to 
innovate 
at your firm?
Social 
Media
Business 
Model
Cloud ROWE
Social Media
How static is your business model?
Not Just Tweaks, but Wholesale 
Changes in the Value Proposition
Historical Value Proposition  
Convenience
“Thank you for 
remembering when my 
taxes are due and reading 
all of those new accounting 
pronouncements so that I 
don’t have to.”
Future Value Proposition
Enterprise Value
“Thank you for playing a 
vital role in driving 
business performance and 
enterprise value.”
Copyright © 2015 American Institute of CPAs
It’s Already Changing . . .
Source: AICPA Trends survey
New hires at
accounting firms
2007
41,508
13%
Not
accounting
grads
87%
Accounting
grads
24%
Not
accounting
grads
76%
Accounting
grads
2012
53,092
A Bold Step that Some Small Firms are 
Taking . . .
What about “the cloud?”
Cloud computing trends
Source: Sage North America
of small businesses are
demanding cloud-based
computing
61%
Technology adoption remains slow
Source: Sage North America
of firms are using online or cloud solutions to collaborate
and share accounting information with their clients
10%
How do we create clear linkages between 
my job and the company goals?
Software Tools Can Help
Embrace Radical Transparency
Establish a 
Frequent 
Goal Setting 
Rhythm
“3.5X More 
Likely to be in 
the Top 
Quartile of 
their 
Industry.”
Bottoms Up & Cross                     
Functional Approach to Goals
What are you doing 
to develop the 
talent you have?
Deliberate Practice
Talent Development & Coaching
“If we treat people as 
they are, we make them 
worse. If we treat people 
as they ought to be, we 
help them become what 
they are capable of 
becoming.”
— Johann Wolfgang von 
Goethe
Deep Domain 
Knowledge
Willingness to Repeat 
Hard Things, Even After 
Initial Failures
Push Themselves Just 
Beyond Their Current 
Capabilities
"Organizations tend to assign 
people based on what they're 
already good at, not what 
they need to work on." 
‐ Geoff Colvin
Developmental Goals
"The best performers set goals 
that are not just about the 
outcome, but about the process 
of reaching the outcome." 
3‐3‐1 in 15 minutes
•What’s working?
•What’s not?
•One goal
Let’s Connect
Dan Griffiths is the Director of
Strategic Planning at Tanner, a
CPA firm based in Salt Lake City.
He provides strategic and
business planning, business
coaching, and leadership
development. Contact Dan at:
dgriffiths@tannerco.com
Or connect with him on LinkedIn:
www.linkedin.com/in/dangriffiths
cpa

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Enagaging the Next Generation of CPAs - Presentation for DFK USA