Everything in the Culture of Rewardsis geared to make us happy and elicit an emotion. They go above and beyond. How?
A friend told me. I got a coupon or free sample.I was asked my opinion and received evidence the company heard me. I had fun. It was personalized. It was wonderfully dependable. It was the fastest response I’ve ever encountered. They gave me something for my trouble. They gave me something for being loyal.
“Unexpected Surprises”Don’t Happen by Accident.
Content Marketing (a.k.a. Inbound Marketing) White Papers eBooks Webinars eNewsletters Blogs Case Studies VideoMicrosites and Landing Pages Podcasts Mobile
Who Can Help Us?A) Content Marketing ConsultantB) Brand Ambassadors from Within
Bad Selection for Brand Ambassador “I’m in the Marketing Department so I should do it.” “I don’t get this social media stuff. But I guess I’ll try it out if I have to.”
Good Selection for Brand Ambassador Title/Dept. matters little Already passionate about social media Never see it as a chore Excited to channel their passion into telling and sharing the company storyDon’t mind being measured based on criteria and results See it as part of their work, not extra work
Integrating content marketing 1. Get the CEO to buy into it.2. Identify employees already passionate about it.1. Identify one person (at least) to guide structure and direction as a brand resource for all