This is the slide deck I used when I led a workshop at the APEX Conference in February 2014. I will reupload with the audio from the lecture once it is processed.

1. How to Launch a Career
in Social Media

6. You Don’t Have to Be the Zuck

7. Creative Agencies & Media Buying

8. Social Management & Analytics

9. Anatomy of a Social Organization
Community Managers Social Listening
Social Care
HR and Social Policies
Socially Empowered
Business Units
Social Strategy

10. Social Media Marketing
More precise
than direct mail.
Creative and emotional
brand impact of TV.
As measurable
as Web.
Not to mention: Less expensive, built for mobile, a two-way relationship with
our customers with targeting that goes beyond demographics.

11. Specific & Intuitive Targeting

12. Traditional to Digital

13. How Do We Get Your Attention?

14. Bell CANADA

15. WE’RE FANS TOO

16. BELL LET’S TALK

17. Social Care

18. Listening & Intelligence
Sochi 2014 Olympic Commercial
1 – Superbowl
Sunday
2 – Globe and
Mail Article

19. Social Intelligence

20. How to Get an Interview

21. If Everyone’s a Social Expert...

22. Cover Letters: Annoying but Necessary

23. Highlight the Right Skills

24. Keep Your Stalking Subtle

25. Impact > Design

26. Recommendations are Key

27. Keep it Professional

28. Assume I have a 30 Second
Attention Span

29. Questions?
@theworldisflatt