NEWS RELEASE GRADES BY THE NUMBERS • 13 A (93 and above) • 6 A-‐ (90-‐92) • 4 B+ (87-‐89) • 4 B (83-‐86) • 1 B-‐ (80-‐82) • 1 C+ (77-‐79) • 1 C (73-‐76) • C-‐ (70-‐72) • D+ (67-‐69) • D (63-‐66) • D-‐ (60-‐62) • F
Follow DirecPons • We had a speciﬁc slide addressing the memo. • No memo…you’re at D+ before I ever read a word of your copy. • The book says double space releases. • I don’t.
HOW CAN WE GO FROM GOOD TO GREAT? • Lead Sentence – What is the most important element of the story? • The Person • The Event • The Place – You need to really think about this answer. – However you answer the quesPon, I would make that the subject of your lead sentence.
HOW CAN WE GO FROM GOOD TO GREAT • Many of you focused on the event. • Few of you focused on the beneﬁt of said event. • Which is more important? – If the event is diﬀerent, pickle eaPng contest, who really cares? – If it’s helping keep kidens alive, tweak your lead. – Think beyond your organizaPon when wriPng the lead sentence.
HOW CAN WE GO FROM GOOD TO GREAT? • A local gas staPon has a new way to help people dealing with rising gas prices. • Rising gas prices have a local gas staPon coming up with creaPve ideas to help people at the pump. • People sick of high gas prices have a new way to save a few bucks. • Saving money at the gas staPon? Really.
HOW CAN WE GO FROM GOOD TO GREAT? • Watch your release gefng too commercial. – Reporters like to talk about pricing, not prices. – Reporters think about industry ﬁrst, business second.
FACT SHEET THOUGHTS • Organize you points into two or three main themes. – The person – The place – The event • Take all of those great points you have and put them into those secPons. • It gives the document a beder look and organizaPonal feel.
WRITING IDEAS • Watch forcing the present tense, especially in the lead. – This can create passive voice. – It’s also not accurate. – A group is hosPng an event. – A group will host an event
WRITING IDEAS • I like the use of links. Add the hyperlinks. – www.twider.com/danfarkas – hdp://scrippsjschool.org/ • Vary sentence length. – Short sentences can pack a punch. – Count how many words in each sentence. – Avoid cadence.
WAYS TO GO FROM GOOD TO GREAT • Commitment Statement – One sentence that explains everything happening in a story. – It could involve emoPon. • A fundraiser isn’t a good commitment statement. • A Southeast Ohio group is pulling an all nighter on school night to help kids learn how to read. This can have some emoPon.
Reading Memo • Memo format. Use one. – One page max. – To, from, subject and date • Every memo has a beginning, middle and end. Many of you didn’t have space for an end. Create that space, and explain what’s next. • Every memo should outline the « what » and the « how » this impacts me.
What is due Wednesday at 5 • A feature/bio. • An op-‐ed. • Your Third reading memo.
How am I grading the feature? • WriPng • Is it news? • How is it news? • I need to see you did some digging to ﬁnd interesPng content.
How am I grading the op-‐ed? • Did you follow the format we talked about in class? • Did you make a convincing argument? • How well did you write it?
Wednesday • Class is open. • You don’t have to be there. • I am around via Skype dan.farkas1. • Your Feature, reading memo and op-‐ed are due in ONE word ﬁle by 5:00 • www.slideshare.net/danfarkas1975 for slides.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.