370 October 10 Review

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370 October 10 Review

  1. 1. JOURNALISM  370   OCTOBER  10,  2011  
  2. 2.   NEWS  RELEASE  GRADES      BY  THE  NUMBERS  •  13  A  (93  and  above)    •  6  A-­‐  (90-­‐92)  •  4  B+  (87-­‐89)  •  4  B  (83-­‐86)  •  1  B-­‐  (80-­‐82)  •  1  C+  (77-­‐79)  •  1  C  (73-­‐76)  •  C-­‐  (70-­‐72)  •  D+  (67-­‐69)  •  D  (63-­‐66)  •  D-­‐  (60-­‐62)  •  F    
  3. 3. Follow  DirecPons    •  We  had  a  specific  slide  addressing  the  memo.  •  No  memo…you’re  at  D+  before  I  ever  read  a   word  of  your  copy.  •  The  book  says  double  space  releases.  •  I  don’t.    
  4. 4. HOW  CAN  WE  GO  FROM     GOOD  TO  GREAT?  •  Lead  Sentence   –  What  is  the  most  important  element  of  the  story?   •  The  Person   •  The  Event   •  The  Place   –  You  need  to  really  think  about  this  answer.   –  However  you  answer  the  quesPon,  I  would  make   that  the  subject  of  your  lead  sentence.  
  5. 5. HOW  CAN  WE  GO  FROM   GOOD  TO  GREAT  •  Many  of  you  focused  on  the  event.  •  Few  of  you  focused  on  the  benefit  of  said   event.  •  Which  is  more  important?   –  If  the  event  is  different,  pickle  eaPng  contest,  who   really  cares?   –  If  it’s  helping  keep  kidens  alive,  tweak  your  lead.   –  Think  beyond  your  organizaPon  when  wriPng  the   lead  sentence.  
  6. 6. HOW  CAN  WE  GO  FROM     GOOD  TO  GREAT?    •  A  local  gas  staPon  has  a  new  way  to  help  people   dealing  with  rising  gas  prices.  •  Rising  gas  prices  have  a  local  gas  staPon  coming   up  with  creaPve  ideas  to  help  people  at  the   pump.  •  People  sick  of  high  gas  prices  have  a  new  way  to   save  a  few  bucks.  •  Saving  money  at  the  gas  staPon?  Really.      
  7. 7. HOW  CAN  WE  GO  FROM     GOOD  TO  GREAT?  •  Watch  your  release  gefng  too  commercial.   –  Reporters  like  to  talk  about  pricing,  not  prices.   –  Reporters  think  about  industry  first,  business   second.      
  8. 8. FACT  SHEET  THOUGHTS  •  Organize  you  points  into  two  or  three  main   themes.   –  The  person   –  The  place   –  The  event  •  Take  all  of  those  great  points  you  have  and   put  them  into  those  secPons.  •  It  gives  the  document  a  beder  look  and   organizaPonal  feel.    
  9. 9. WRITING  IDEAS  •  Watch  forcing  the  present  tense,  especially  in   the  lead.   –  This  can  create  passive  voice.   –  It’s  also  not  accurate.   –  A  group  is  hosPng  an  event.   –  A  group  will  host  an  event    
  10. 10. WRITING  IDEAS  •  I  like  the  use  of  links.  Add  the  hyperlinks.   –  www.twider.com/danfarkas   –  hdp://scrippsjschool.org/    •  Vary  sentence  length.     –  Short  sentences  can  pack  a  punch.   –  Count  how  many  words  in  each  sentence.   –  Avoid  cadence.  
  11. 11. WAYS  TO  GO  FROM  GOOD  TO  GREAT  •  Commitment  Statement   –  One  sentence  that  explains  everything  happening   in  a  story.   –  It  could  involve  emoPon.  •  A  fundraiser  isn’t  a  good  commitment   statement.  •  A  Southeast  Ohio  group  is  pulling  an  all   nighter  on  school  night  to  help  kids  learn  how   to  read.  This  can  have  some  emoPon.    
  12. 12. Reading  Memo  •  Memo  format.  Use  one.   –  One  page  max.   –  To,  from,  subject  and  date  •  Every  memo  has  a  beginning,  middle  and  end.   Many  of  you  didn’t  have  space  for  an  end.   Create  that  space,  and  explain  what’s  next.  •  Every  memo  should  outline  the  «  what  »  and   the  «  how  »  this  impacts  me.    
  13. 13. PASSIVE  VOICE  •  THINK  SVO  •  Avoid  “By”  •  Avoid  “To  Be.”  
  14. 14. What  is  due  Wednesday  at  5    •  A  feature/bio.  •  An  op-­‐ed.  •  Your  Third  reading  memo.  
  15. 15. How  am  I  grading  the  feature?  •  WriPng  •  Is  it  news?  •  How  is  it  news?  •  I  need  to  see  you  did  some  digging  to  find   interesPng  content.  
  16. 16. How  am  I  grading  the  op-­‐ed?  •  Did  you  follow  the  format  we  talked  about  in   class?  •  Did  you  make  a  convincing  argument?  •  How  well  did  you  write  it?  
  17. 17. Wednesday  •  Class  is  open.  •  You  don’t  have  to  be  there.  •  I  am  around  via  Skype  dan.farkas1.  •  Your  Feature,  reading  memo  and  op-­‐ed  are   due  in  ONE  word  file  by  5:00  •  www.slideshare.net/danfarkas1975  for  slides.    

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